Jeetendr Sehdev debuted a book on the Wall Street Journal business best-seller list today at # 5 (April 1-2, p. C10). If we ever present it at the First Friday Book Synopsis, it will be a shameless selection, only to draw a curious audience. I do not find this, a priori, to be a strong selection for business aficionados. Of course, I will admit, I haven’t read the book yet!
The book, The Kim Kardashian Principle: Why Shameless Sells (and How to Do it Right) (New York: St. Martin’s Press, 2017).
On Amazon.com, we read the following description:
“How do social media stars attract such obsessive attention-even more than the Hollywood A-list? And what can they teach us about making our own ideas, products and services break through? The world’s leading authority on celebrity branding, Jeetendr Sehdev, whom Variety calls “the best in the business,” tackles these questions head on.
“Sehdev shows why successful images today-the most famous being Kim Kardashian-are not photoshopped to perfection, but flawed, vulnerable, and in-your-face. This total transparency generates a level of authenticity and intimacy with audiences that traditional marketing tactics just can’t touch.
“The KIM KARDASHIAN PRINCIPLE reveals the people, products and brands that do it best-from YouTube sensations like Jenna Marbles to billionaire tech mogul Elon Musk-and proves why the old strategies aren’t working. After all, in a world where a big booty can break the internet, and the President-Elect is a reality TV star, self-obsession is a must-have. No posturing, no apologies, and no shying away from the spotlight.”
“THE KIM KARDASHIAN PRINCIPLE is a fresh, provocative and eye-opening guide to understanding why only the boldest and baddest ideas will survive-and how to make sure yours is one of them.”
If you have never heard of this author, join the club. But, his credentials are impressive. This was taken from his website – http://jeetendr.com/bio/:
“Celebrity Branding Authority and Professor of Marketing at the University of
Southern California. Prized in Hollywood and Madison Avenue for pioneering a scientific, research-based approach to quantity celebrity influence, Jeetendr has been critical to the success of countless brand launches from world-class copmanies. Jeetendr’s groundbreaking research continues to disrupt the industry and make world news, as he exposes the power of YouTube celebrities to influence American teens, reveals Jay Z’s lack of authenticity among Millennials and unearths misconceptions of which celebrities best influence the multicultural audience.
“An in-demand speaker, Jeetendr is called on by broadcast networks such as The Today Show, CNN, Access Hollywood, Fox News and Bloomberg TV to provide expert insight on the world of high-gloss celebrity. He regularly pens opinion pieces for publications ranging from Adweek to Fast Company to The Guardian. A graduate of Oxford University and Harvard Business School, Jeetendr is a British national who resides in Los Angeles.”
I think it is interesting that the cover does not feature Kardashian. So that you do not get mad at me, and never read my blog again, here she is. I won’t pass judgment until I read the book. But, I predict that you won’t see it at the First Friday Book Synopsis.
Kim Scott‘s new book, Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity (New York: St. Martin’s Press, 2017) entered the Wall Street Journal business best-seller list at # 7 in the list published today (April 1-2, p. C10).
The book is # 1 on two Amazon.com sub-categories, and has also appeared on the prestigious New York Times best-seller list. As you are aware, we rely heavily on that list as the source for our selections to present at the First Friday Book Synopsis in Dallas.
Here is how the book is described on Amazon.com:
“Radical Candor is a simple idea: to be a good boss, you have to Care Personally at the same time that you Challenge Directly. When you challenge without caring it’s obnoxious aggression; when you care without challenging it’s ruinous empathy. When you do neither it’s manipulative insincerity.
“This simple framework can help you build better relationships at work, and fulfill your three key responsibilities as a leader: creating a culture of feedback (praise and criticism), building a cohesive team, and achieving results you’re all proud of.
“Radical Candor offers a guide to those bewildered or exhausted by management, written for bosses and those who manage bosses. Taken from years of the author’s experience, and distilled clearly giving actionable lessons to the reader; it shows managers how to be successful while retaining their humanity, finding meaning in their job, and creating an environment where people both love their work and their colleagues.”
You may not be familiar with Kim Scott. She was an executive at Google and then at Apple. Kim is also the co-founder and CEO of Candor, Inc., which builds tools to make it easier to follow the advice she offers in the book. She is also the author of three novels. Prior to founding Candor, Inc., Kim was a CEO coach at Dropbox, Qualtrics, Twitter, and several other Silicon Valley companies. She was a member of the faculty at Apple University, developing the course “Managing at Apple,” and before that led AdSense, YouTube, and Doubleclick Online Sales and Operations at Google. Previously, Kim was the co-founder and CEO of Juice Software, a collaboration start-up, and led business development at two other start-ups, Delta Three and Capital Thinking. Earlier in her career, she worked as a senior policy advisor at the FCC, managed a pediatric clinic in Kosovo, started a diamond cutting factory in Moscow, and was an analyst on the Soviet Companies Fund. Kim received her MBA from Harvard Business School and her BA from Princeton University. Kim and her husband Andy Scott are parents of twins and live in the San Francisco Bay Area. (Adapted from her website: http://www.kimmalonescott.com/biography/).
We have determined that we will feature this book for the May, 2017 book synopsis in Dallas. Continue to monitor our website for information.
On Friday, August 5, I present a synopsis of the best-selling business book, Small Data: The Tiny Clues that Unocover Huge Trends” (New York: St. Martin’s Press, 2016) at the First Friday Book Synopsis in Dallas. You can register by clicking HERE.
But, you may not know much about the author, Martin Lindstrom. Here is a bio from the Washington Speakers’ Bureau that represents him (see citation below).
“Martin Lindstrom was named one of TIME magazine’s “World’s 100 Most Influential People” and is the author of several New York Times and Wall Street Journal best-selling books, including Buyology (Doubleday, New York, 2008), Brandwashed (Crown, New York, 2011) and Small Data (St. Martin’s Press, 2016). He is a trusted brand-and-innovation advisor to numerous Fortune 100 companies, including McDonald’s Corporation, PepsiCo, American Express, Microsoft, Nestlé, The Walt Disney Company and GlaxoSmithKline.
“Lindstrom is recognized as one of the world’s leading brand experts, having pioneered the introduction of brands on the Internet (1994), using our five senses in branding (2004), introducing neuroscience in advertising (2007) and exploring the next generation of subconscious communication (2010). He was named a top “Thinkers50 Global Management Thinker” in 2015.
“Due to his groundbreaking work, Lindstrom often features in The Wall Street Journal, The New York Times, Bloomberg BusinessWeek, The Washington Post, USA Today, The Economist, Harvard Business Review, The Independent, The Guardian and Der Spiegel. He regularly appears on ABC, CNN, CBS, FOX and the BBC.
“Buyology was voted “pick of the year” by USA Today, and it appeared on ten of the Top 10 best seller lists in the U.S. and worldwide, including The New York Times and The Wall Street Journal. His book BRANDsense was acclaimed by The Wall Street Journal as “…one of the five best marketing books ever published.” His books on branding have been translated into more than 50 languages and published in more than 70 countries worldwide.
“Lindstrom is a regular contributor to Fast Company, TIME and NBC’s Today with his popular “Main Street Makeover” TV series.”
There are three hardcover business books that debuted on today’s Wall Street Journal best-selling list (May 28-29, p. C 16).
# 4 – NEVER SPLIT THE DIFFERENCE by Christopher Voss (Harper Business)
# 5 – YOU DON’T HAVE TO BE A SHARK by Robert Herjavec (St. Martin’s Press)
#10 – MAKERS AND TAKERS by Rana Foroohar (Crown Business)
We will watch to see which of these, if any, make the New York Times business best-seller list. That is our primary source for selecting books for the First Friday Book Synopsis in Dallas. Click here for information about our monthly event.
Of interest, our August selection at the FFBS, The Ideal Team Player by Patrick Lencioni (Jossey-Bass) climbed from # 7 to # 3 this week. The Chris Anderson book, TED: A Guide to Public Speaking (Houghton-Mifflin) dropped from # 3 to # 9 this week.
With this week’s first and second round games in the NCAA basketball tournament, I am reminded of a book I read three years ago by Seth Davis, who is a Sports Illustrated columnist and CBS studio participant. His book, When March Went Mad: The Game That Transformed Basketball (New York: St. Martin’s Press, 2010), was about the epic battle featuring Larry Bird of Indiana State and Magic Johnson of Michigan State, played on March 26, 1979.
The game was broadcast by NBC with Dick Enberg, Al McGuire, and Billy Packer at the mike. It is a game I will remember forever, not because it was a great game – it was not – but rather, because of the amazing context, hype, and the fact that it launched college basketball onto the big-time scene.
Prior to that time, college basketball was telecast regionally, with a few national games occasionally on a weekend. This game sparked interest in the sport, with two stars who became NBA legends, and played against each other many times.
Michael Wilbon of The Washington Post said the book is “a must-read for anybody who considers themselves a basketball fan.” I agree. It is very readable account not just of that game, but about all the build-up that began weeks before, and the window through which we now watch the game.
Particularly memorable is the account of Billy Packer’s refusal to acknowledge the greatness of Indiana State, because they did not play Top-20 teams in their conference. In fact, NBC had to arrange for a special broadcast to allow the country to see the team, and more especially, Larry Bird. In fact, to avoid any potential problems, Packer did not even cover the team in the early playoff rounds. Like all the other skeptics, he later came around.
But, you will enjoy his first book about this 1979 epic game, and all the events that led up to it, and followed it. It is history told as well as anyone could tell it.
Obviously, you will not see this at the First Friday Book Synopsis in Dallas. Not only is it too old, but it also is not about business. However, occasionally it’s good to read something else. Try this one!
I look forward to some future month at the First Friday Book Synopsis in Dallas for a presentation on a new best-seller, Talk Like TED: The Nine Public Speaking Secrets of the World’s Top Minds (New York: St. Martin’s Press, 2014), written by Carmine Gallo. The book debuted this week at #6 on The Wall Street Journal best-selling list, and is currently #3, #4, and #7 in three different Amazon.com business best-selling lists.
Who is Carmine Gallo? This is not his first book! Carmine also wrote The Innovation Secrets of Steve Jobs, The Apple Experience, which was the first book about the the Apple Store and how other brands can elevate the customer experience, and Fire Them Up, which identifies the seven secrets of the world’s most inspiring leaders. You can find synopses of some of these books for sale on our 15MinuteBusinessBooks.com site. Interestingly, Gallo is not associated with TED talks.
Here is a summary of the book that I found on Amazon.com:
Ideas are the true currency of the twenty-first century. So, in order to succeed you need to be able to sell yourself and your ideas persuasively. The ability to sell yourself and your ideas is the single greatest skill that will help you accomplish your dreams. TED Talks have redefined the elements of a successful presentation and become the gold standard for public speaking. TED—which stands for technology, entertainment, and design—brings together the world’s leading innovators and thinkers. Their online presentations have been viewed more than a billion times. These are the presentations that set the world on fire, and the techniques that top TED speakers use are the same ones that will make any presentation more dynamic, fire up any team, and give anyone the confidence to overcome their fear of public speaking.
Have you never watched a TED talk? When I teach presentation skills at the University of Dallas in its College of Business MBA program, I require students to watch and critique five presentations from this site. It’s a goldmine. You can access the site here: http://www.ted.com. At Creative Communication Network, we teach a custom presentation skills program based upon intensive individual coaching. You can be sure that we will be updating the program with some of the techniques from this book, in order to offer our clients the newest possible information to help them be successful.
I do not know which month this will be at the First Friday Book Synopsis in Dallas. We only publish our schedule one month ahead. But, you will have ample notice of the session when we will present this one. The synopsis of the book will be presented by either Randy Mayeux or myself, depending upon our selections. However, I do know it will be coming up very soon. This is already a blockbuster best-seller.