Tag Archives: ” Peter Sims

Steve Jobs, The Market Of One – His Opinion Is The Only One That Matters

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Steve Jobs, the Only Opinion that Matters

I was listening to an interview with Peter Sims on Think, hosted by Krys Boyd.  (You can listen to the interview here).  Sims is the author of Little Bets: How Breakthrough Ideas Emerge from Small Discoveries.  The discussion moved into a conversation about the brilliance of Steve Jobs.  Specifically, just how does Apple decide to go forward with a specific design?  Is it a group decision, based on extensive market research, focus groups, testing in the marketplace?  Not quite:  Here’s what he said:

It’s “The Steve Jobs factor…The person who makes those decisions …is Jobs.  He’s the market – not users.  He’s the market of one, in the case of Apple…”


Andy with Nigel

It reminded me of that brilliant scene about another market of one.  This time the brilliant decision maker is the fictional Miranda Priestly in The Devil Wears Prada.  I could not find a clip of the scene, but here are the words from the script:

Miranda's Opinion Rules the Day

Nigel:
There’s a scale.  One nod is good.  Two nods is very good.
There’s only been one actual smile on record, and that was Tom Ford in 2001.
She doesn’t like it, she shakes her head.
Then, of course, there’s the pursing of the lips.

Andy:
Which Means?

Nigel:
Catastrophe.

Andy:
So because she pursed her lips, he’s gonna change his entire collection?

Nigel: 
You still don’t get it, do you?
Her opinion is the only one that matters.

And here is the business takeaway.

Well, there may not actually be a business take-away.

For most of us mere mortals, we are not smart enough to know just what the market wants.  But, there are a handful of absolute geniuses; geniuses who seem to know exactly what people want.  So, maybe the takeaway is this…  Identify those geniuses, listen to them, watch them, pay very close attention — and then, go and do likewise.

——–

You can read a review of Little Bets by Sims, written by Bob Morris, here.

Here’s a Suggested Reading List for Leadership Development (for 2011) – Now, with Update

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Let me help you plan your reading for 2011.

The issue is… Leadership Development.

Look at those words.  Think about them.  They say a lot.  Mainly they say this – leaders have to be developed, and leaders have to focus on, and work on, continual development.  This does not happen by accident.  Some leaders may be “born,” but most leaders are “developed.”

And one practice of ever-developing leaders is that they read.  They read books for the purpose of personal development.

I thought about all of this after a great conversation over breakfast with my blogging colleague, Bob Morris.  We talked about a lot.  We share a love of reading, we share a deep appreciation of good authors and good books, so we are probably a little “biased” in our view of leadership development.  But I think the evidence is on our side – leadership development does not happen by accident, and reading good books is a critical and time-tested path to leadership development.

So – assume that you are leader, and that you want to work on leadership development.  What should you read?  I’ve got a suggested list.  If Bob, or my First Friday Book Synopsis colleague Karl Krayer were to suggest a list, it would be a different list.  These are mostly books that I have read.  It is my list of “areas of focus.”  Some of these books are not new.  But they are all worth reading, and if you want to get serious about leadership development, I think this is a pretty good list to start with.

Of course, there are other areas of focus that need/deserve/beg for attention — and other truly deserving book titles.  This list is only a beginning…

So – here it is – my suggested reading list for leadership development.  It includes seven areas of focus, with a total of eleven books.  That is one book a month for 2011 (giving you either July or December “off”).  Whether you choose these titles or not; whether you choose these areas of focus, or not; this I recommend:  follow a leadership development plan.  It is worth the investment of time!

As you focus on: A good book to read is:
The Right Values True North: Discover Your Authentic Leadership (J-B Warren Bennis Series) by Bill George and Peter Sims
The Right Strategy The Opposable Mind: How Successful Leaders Win Through Integrative Thinking by Roger L. Martin
and
Mastering the Rockefeller Habits: What You Must Do to Increase the Value of Your Growing Firm by Verne Harnish
Effective Leadership (note:  this was a tough “focus” for which to choose the “best” book(s).  I absolutely would include this Kouzes and Posner book:  it is practical, and extraordinarily valuable). 

Fierce Leadership: A Bold Alternative to the Worst “Best” Practices of Business Today by Susan Scott
and
Encouraging the Heart: A Leader’s Guide to Rewarding and Recognizing Others by James Kouzes and Barry Posner
Effective Communication Words that Work by Frank Luntz
and
Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath
Functional, Effective Teamwork 

 

 The Five Dysfunctions of a Team: A Leadership Fable by Patrick Lencioni
Cultivating Creativity and Innovation The Creative Habit:  Learn It and Use It for Life by Twyla Tharp
and
Where Good Ideas Come From: The Natural History of Innovation by Steven Johnson
Successful Execution Execution: The Discipline of Getting Things Done by Larry Bossidy and Ram Charan

I hope you succeed at your attempts at leadership development in 2011.

Note:  this is not my first attempt to suggest a reading list.  Earlier, I posted this:  Build Your Own Strategic Reading Plan — or, How Should You Pick Which Business Book(s) to Read? It has other suggestions, for other areas of focus.

So many books…so little time!

——————-

Here are three ways we can help with your leadership development efforts:

#1:  You can bring me, or my colleague Karl Krayer, into your organization to present synopses of these, and many other books.  These synopses provide the key content, and facilitated discussion of the implications.  Contact me at .
#2:  You can purchase our 15 minute version of these synopses, with audio + handout, from our companion web site at 15minutebusinessbooks.com.  (Most of these were presented live at the First Friday Book Synopsis in Dallas.  Be sure to read the faqs).
#3:  Our blogging colleague Bob Morris is an accomplished business consultant, and can help your organization tackle these (and other) issues in an extended way.  Contact Bob directly at .

——–

Update:  My blogging colleague Bob Morris, added some worthy volumes to this list.  Check out his expanded list by clicking here.

Here’s his expanded list:

The Right Values
True North by Bill George and Peter Sims

MY ADDITIONS:
The Executive’s Compass by James O’Toole
The Highest Goal by Michael Ray
The Heart Aroused by David Whyte

The Right Strategy
The Opposable Mind by Roger L. Martin
Mastering the Rockefeller Habits by Verne Harnish

MY ADDITIONS:
The Art of War by Sun Tzu
Unstoppable by Chris Zook
Enterprise Architecture as Strategy by Jeanne Ross, Peter Weill, and David Robertson

Effective Leadership
Fierce Leadership by Susan Scott
Encouraging the Heart by James Kouzes and Barry Posner

MY ADDITIONS:
Maestro by Roger Nierenberg
True North by Bill George and Peter Sims

Effective Communication
Words that Work by Frank Luntz
Made to Stick by Chip Heath and Dan Heath

MY ADDITIONS:
Influence by Robert Cialdini
The Back of the Napkin and Unfolding the Napkin by Dan Roam
Crucial Conversations by Kerry Patterson, Joseph Grenny, Ron McMillan, and Al Switzler

Functional & Effective Teamwork
The Five Dysfunctions of a Team by Patrick Lencioni

MY ADDITIONS:
Organizing Genius by Warren Bennis and Patricia Ward Biederman
Collaboration by Morten Hansen
Team of Rivals by Doris Kearns Goodwin

Cultivating Creativity and Innovation
The Creative Habit by Twyla Tharp
Where Good Ideas Come From by Steven Johnson

MY ADDITIONS:
Freedom, Inc. by Brian M. Carney and Isaac Getz
The Idea of Innovation and The Ten Faces of Innovation by Thomas Kelley
Six Thinking Hats by Edward De Bono
Hare Brain, Tortoise Mind by Guy Claxton

Successful Execution
Execution by Larry Bossidy and Ram Charan

MY ADDITIONS:
Reality Check by Guy Kawasaki
The Other Side of Innovation by Vijay Govindarajan and Chris Trimble
Open Innovation and Open Business Models by Henry Chesbrough

Plus two additional categories:

Leadership Development

MY RECOMMENDATIONS:
Handbook of Leadership Theory and Practice co-edited by Nitin Nohria and Rakesh Khurana
The Talent Masters by Bill Conaty and Ram Charan
The Center for Creative Leadership Handbook of Leadership Development co-edited by Ellen Van Velsor, Cynthia D. McCauley, and Marian N. Ruderman
Extraordinary Leadership co-edited by Kerry Bunker, Douglas T. Hall, and Kathy E. Kram

Employee Engagement & Talent Management

MY RECOMMENDATIONS:
A Sense of Urgency and Buy-In by John Kotter
The Art of Engagement by Jim Haudan
Engaging the Hearts and Minds of All Your Employees by Lee J. Colan
Growing Great Employees by Erika Andersen