Tag Archives: dictionary

One more word about coaching

1 Reply
Sara adds: What I am reading from both of you is a combination of “what is a coach” and “what does a coach do?”
Let me begin with “what is a coach?”  A little background – coaching is a relatively new industry (15 to 20 years old) and is still defining itself.  That’s one reason I believe that there are so many opinions.   I would reiterate the definition of coaching.  Its from the International Coach Federation, the premier (and largest) organization of coaches.  “The ICF defines coaching as partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential. Coaching honors the client as the expert in his/her life and work and believes that every client is creative, resourceful, and whole.”   That’s not what you may read in dictionaries because dictionaries are historically behind common usage of evolving  terminology.  And the ICF definition NOT what coaching has meant in the past – or how it is sometimes still used.
Let me offer some distinctions:  There are teachers, coaches and mentors.  There are commonalities among those professions but basic differences, as well.  As helping professions evolve, coaching has become more clearly defined, differentiated and valuable.
Randy, with that distinction in mind, let me address one other thought I read in your examples and perhaps shift your perspective.  You talked about discovering “weakness or deficiencies”  as a way for improvements.  The shift I suggest is to let go of judgement.  “Weakness and deficiencies” are negatively charged words  and frankly, are in the eye of the beholder.  Have you heard about Jim Furyk’s golf swing?  It is unconventional and some golf pro’s might describe it as a weakness – certainly a deficiency.  But it’s effective and he is a constant performer on the PGA tour.  My point is – what might be a “weakness or deficiency” in a golf coach’s eye is a highly effective swing.  It works for Furyk,  So it’s not a weakness.   That’s the shift.  In coaching it is about observing what is without judgement.  A person wants to move forward in their life.  A coach observes where they are, what they want and the impact they are having.  From there, they work on creating change – not based on some idealized view of how change MUST be (based on a model) rather on the client’s wants and the path they create with the help of the coach.  Notice the shift from “doing it right” to doing what is right to achieve a result.
Sports have been using the term “coach” longer than people in my line of work and many sports coaches often engage in determining what is wrong.  But not all.  One of the most successful tennis coaches in history is Tim Gallwey, author of The Inner Game of Tennis (and Skiing and Golf and Work)  He states, “the opponent within one’s own head is more formidable than the one the other side off the net.”   His revolutionary approach to coaching got the attention of the likes of BIlly Jean King and football coach, Pete Carroll.   Sir John Whitmore, author of Coaching for Performance stated, “…Gallwey had put his finger on the essence of coaching.  Coaching is unlocking people’s potential to maximize their performance.”  (The emphasis is mine)
That puts us in a very different place with coaching…it is not about finding fault.  It is about uncovering and encouraging potential.  And frankly, that’s why it’s gotten to be such a popular and often misused term.  People may not know what it is, but they certainly want some of it!!
Here are three things I would have you know about coaching – it is a learned profession with defined competencies and levels of proficiency.  That means I challenge anyone who says they are a coach to pass a test.  If you have to demonstrate competencies to be a CPA or a teacher I believe you must be willing to do no less to call yourself a coach.  By the way, people who hire coaches should demand nothing less.   Second, professional coaching has a clear code of ethics that address responsibility, accountability and confidentiality.  Finally, coaching has an international, professional organization that provides self governance, accreditation for schools that train coaches and credentialing for coaches .
Come to think about it, the Dallas Cowboys organization might want to talk to me about what REAL coaching really is and the potential it offers.  I wrote about a year ago (I was fairly “put out” at the time) about Jerry Jones and his Cowboys.  Jerry said they didn’t need leaders…they just need execution….getting a bunch of large men to do things right.    And how’s that working for them?
I have a dozen coaching clients I would hold up in comparison to Jones and company in terms of reaching their goals of success.  There is coaching and there is coaching and the ultimate measure is success.

Past time to retire, Jack Welch

Leave a reply

Cheryl’s view: It seems Jack Welch should play more golf and resist the temptation of making speeches. On July 21 the Wall Street Journal reported he delivered what I’m sure he thought was “straight talk” like he thinks he did in his book, Straight from the Gut. He told a convention of HR executives women had to choose between raising a family and having the corner office. Which rock have you been hiding under Jack? Maybe he forgot that last year’s CEO of the year as elected by peer CEOs, was Anne Mulcahy, CEO of Xerox, and mother of two sons. And I supposed he also hasn’t noticed Mulcahy passed the reins to the first Afro-American woman to lead an S&P 100 company, Ursula Burns, and (Oh, gasp Jack!) also happens to have a daughter and stepson.  When Jack Welch entered the workforce and even possibly when he led General Electric, this might have been a “norm”, possibly his own stereotype at work. This is no longer the case.  Jack might also want to start reading the stats on graduating MBAs; women in 2009 will surpass men in all categories: associate, bachelor, graduate and professional. By the way, the gap between men and women has been widening since 1982, the last year men exceeded women in acquiring degrees, in college degrees and is projected to continue until 2017, which is only as far as the projection goes. So, where will the most talented, experienced, and well educated people in the company come from, the future CEOs? My money is on the next generation of women, who, by the way, believe the wisdom of his other book’s title “Control Your Own Destiny, or Someone Else Will.” Thanks for the advice, Jack, now go play golf.

Sara adds:  Jack, in the words of James Copeland, former Chairman and CEO of Deloitte & Touche worldwide in True Leaders (Bette Price and George Ritchesche),  “Don’t breath your own exhaust.”    Your pronouncement in the Journal is contemptible (a carefully chosen word from Merriam Webster’s online dictionary…  “contemptible may imply any quality provoking scorn or a low standing in any scale of value.” The italics are mine).  I believe your comments to be contemptible; having a low standing in any scale of value on a couple of levels.  First level, you single out women leaders.  Besides being transparently biased your idea begs the question, why shouldn’t ALL leaders, men and women, have the opportunity to have a life as well as incredibly successful careers?   Then there’s the next level.  It’s about BUSINESS RESULTS, Jack, not about appearances or sacrifice.  By even uttering that comment I wonder if you’ve lost focus on the prize here.   Jack, you should read  a new Harvard Business Review (HBR) article, Social Intelligence and the Biology of Leadership (Richard Boyatzis and Daniel Goleman).  It stands your antiquated version of leadership on its ear.  In the article you will read about the negative impact a leader’s stressed lifestyle has on the success of the company they lead.  The authors also provide a pathway to leadership that is healthy, balanced and produces great (get that, Jack, GREAT)  business results.  I wonder what heights GE could have climbed if YOU had been a different kind of leader.