Tag Archives: Competing Against Luck
Three Business Book Debuts on Best-Seller List
Three new business books debuted on the best-seller list published in the Wall Street Journal (October 15-16, 2016, p. C14).
These are
# 1 Love Your Life, Not Theirs by Rachel Cruze (Ramsey Press)
# 3 Get What’s Yours for Medicare by Phillip Moeller (Simon & Schuster)
# 6 Competing Against Luck by Clayton Christensen (Harper)
Please note how astonishing it is that a book would catapult to the # 1 spot on the list as a debut. I am not sure that I have seen that before.
We are doing the Christensen book at the November First Friday Book Synopsis, but will give strong consideration to these other books for presentation in other months, as we continue to monitor their standing on business best-seller lists.
Christensen Featured in Interview about Marketing Theory
At the November First Friday Book Synopsis, Randy Mayeux will present Competing 
Against Luck: The Story of Innovation and Customer Choice, (New York: Harper, 2016)written by Clayton Christensen as the lead author, along with three others (Taddy Hall, Karen Dillon, and David S. Duncan).
The book focuses on marketing and consumer behavior. It is in the top 10 in three different business categories, according to the best-seller list published by Amazon.com.
Christensen argues that when companies develop and produce products, they are successful only when they understand what triggers customer choices. His theory about consumers is based upon the assumption that we actually “hire” goods and services to perform certain jobs for us.
This assumption is the subject of an extensive Wall Street Journal interview by Alexandra Wolfe published on October 1-2 (p. C17).
You can read the interview by clicking HERE.
