On Friday, August 5, I present a synopsis of the best-selling business book, Small Data: The Tiny Clues that Unocover Huge Trends” (New York: St. Martin’s Press, 2016) at the First Friday Book Synopsis in Dallas. You can register by clicking HERE.
But, you may not know much about the author, Martin Lindstrom. Here is a bio from the Washington Speakers’ Bureau that represents him (see citation below).
“Martin Lindstrom was named one of TIME magazine’s “World’s 100 Most Influential People” and is the author of several New York Times and Wall Street Journal best-selling books, including Buyology (Doubleday, New York, 2008), Brandwashed (Crown, New York, 2011) and Small Data (St. Martin’s Press, 2016). He is a trusted brand-and-innovation advisor to numerous Fortune 100 companies, including McDonald’s Corporation, PepsiCo, American Express, Microsoft, Nestlé, The Walt Disney Company and GlaxoSmithKline.
“Lindstrom is recognized as one of the world’s leading brand experts, having pioneered the introduction of brands on the Internet (1994), using our five senses in branding (2004), introducing neuroscience in advertising (2007) and exploring the next generation of subconscious communication (2010). He was named a top “Thinkers50 Global Management Thinker” in 2015.
“Due to his groundbreaking work, Lindstrom often features in The Wall Street Journal, The New York Times, Bloomberg BusinessWeek, The Washington Post, USA Today, The Economist, Harvard Business Review, The Independent, The Guardian and Der Spiegel. He regularly appears on ABC, CNN, CBS, FOX and the BBC.
“Buyology was voted “pick of the year” by USA Today, and it appeared on ten of the Top 10 best seller lists in the U.S. and worldwide, including The New York Times and The Wall Street Journal. His book BRANDsense was acclaimed by The Wall Street Journal as “…one of the five best marketing books ever published.” His books on branding have been translated into more than 50 languages and published in more than 70 countries worldwide.
“Lindstrom is a regular contributor to Fast Company, TIME and NBC’s Today with his popular “Main Street Makeover” TV series.”
Let me state the obvious. We have a lot to learn. And when we learn one thing, there are three more new things to learn.
And, by the way, much of what we need to learn is not new at all. But, the newer books say these things in new ways, ways that connect to the real world business challenges of this era.
This is why we provide the First Friday Book Synopsis in Dallas. At our gatherings we have great food, wonderful conversations, (networking), and content from two business books – content that can help make you more knowledgeable, and be more effective, more “successful” in your business efforts. For each book, you receive a comprehensive handout, with key quotes from the book, and a summary of the most useful transferable principles.
For the February 3 First Friday Book Synopsis, I will present a synopsis of The Rare Find: Spotting Exceptional Talent Before Anyone Else, by George Anders. The search for talent; the best use of talent; these are needs for every business organization. This book will help you understand this, and do this, more effectively
Karl Krayer will present a synopsis of Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy, by Martin Lindstrom. Lindstrom also wrote the earlier book, Buyology: Truth and Lies about Why We Buy, and Brand Sense: Sensory Secrets Behind the Stuff We Buy.
This really is a terrific monthly learning event, content-filled, and genuinely useful. If you are in the DFW area on February 3, come check it out. (At the Park City Club, near the Tollway and Northwest Highway. We begin at 7:00 am, and we end at 8:05 am).
(You’ll be able to register soon from the home page of this web site).
Here’s a flier with all the details:
You receive useful, comprehensive handouts…
Our book selections for February:
We have a great buffet breakfast, and wonderful table conversations…
And we give away the two books each month…