Christina Rossini in The Millennial Corner – Maximized Life, Episode 19: Why Every Company Needs A Chief Engagement Officer

Christina Rossini

Christina Rossini

Christina Rossini in “The Millennial Corner”
(note from Randy:  Christina is a participant in our monthly First Friday Book Synopsis, and a high-energy thinker and leader.  Read about her at her LinkedIn page by clicking here).


About a year ago, my work started feeling a lot different than it used to, and not in a good way.  I had met my annual sales quota early in the year, and because I didn’t set any higher goals for myself, I took my foot off the pedal and got complacent. The company sales culture was lukewarm and tolerated low performance (which described 80% of the sales force). I needed more challenges, I disengaged, and was thinking of leaving the company.

Earlier this year, the entire local management team turned-over and lots of changes accompanied. Our new managers buttoned-up the teams with accountability, held structured meetings, and celebrated our collaborative victories, even small ones. Within a matter of 4 weeks, the office culture and energy level did a one-eighty. Our new management team actively clears red tape for us & helps makes it easy & fun to do our jobs again.

I was surprised at how quickly I and my colleagues re-engaged with our jobs and our company. Communication is more effective. Relationships among co-workers are kinder. We have trust in our managers and the C-suite because they keep their word.

Recently, our new CEO traveled to our office in his first week on the job and shared the new company vision statement and guiding principles. Values such as employee empowerment, personal development, and collaboration topped his list. Witnessing this high-level energy from our CEO makes it feel like a different company; it is a different company.  I’m so glad I chose to stay and re-engage.

There are a few factors that take any company from good to great, and one of them is positive employee engagement. Below are three reasons why every company needs a Chief Engagement Officer.

  1. Engagement influences positive culture

You can’t have a positive culture without employee engagement first. Culture enhancement can start with just one person, though is most effective with a team of managers who’re all running the ball to the same goal post. Once there’s momentum, culture and engagement feed each other and they look like the same flywheel.

  1. High employee engagement boosts morale & retention 

Higher engagement levels begin with individuals who step-up and are the difference-makers.  They encourage others to get excited and lean-in to their roles, their team, and their company. In change management situations, no one buys-into the vision without first buying-into the leadership. Employees who have  bought-in are tight with their teams, feel loyal to their bosses, and stick around.

  1. An engaged workforce attracts new, quality talent 

Mark Zuckerberg’s hiring philosophy is “hire your future bosses”.  If the roles were reversed one day, would you want to work for this person? Happy, high-functioning, mature adults identify and hire talent that operate much like themselves.

A stellar sales rep can only sell so much, but when the rep has a hand in recruiting and training new reps, she not only feels valued, but also helps build a whole team of reps that crush it.

Engagement is critical for the sustainable health & success of any company. Appointing a Chief Engagement Officer not only affects positive culture change, it also makes employees feel empowered and is a beacon for future awesome talent.

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