Charan’s New Book is Off to a Great Start

The newest book from Ram Charan was released yesterday (2/24/2015).  We have presented so many of his books at the First Friday Book Synopsis in Dallas that I am almost certain that Attackers Advantage Coverwe won’t do this one.  But, I thought that our blog readers would like to know that he has another book out.

The book is entitled The Attacker’s Advantage:  Turning Uncertainty into Breakthrough Opportunities (Public Affairs:  2015).  On its first day of release, it shot to the top of’s Planning and Forecasting sub-section of Business Book Best-Sellers.  The reviews on are enthusiastic, but as always, we don’t know where they come from or how they got there.

Here is the description of the book from

The forces driving today’s world of structural change create sharp bends in the road that can lead to major explosions in your existing market space. But exponential change also offers exponential opportunities. How do you leverage change to go on the offense? The Attacker’s Advantage is the game plan for winning in an era of ambiguity, volatility, and complexity, when every leader and every business is being challenged in new and unexpected ways.

RamCharanPictureFrom Charan’s own website, he describes the purpose of the book as follows:

While many leaders know how to cope with operational uncertainty—when, for example, revenue fluctuates—the same cannot be said for dealing with structural uncertainty that can alter the money-making patterns of a company, industry or entire economic sector…. [The book demonstrates] the huge upside offered by structural uncertainty and provides the concepts and tools—such as being able to spot the catalysts of disruption, building organizational preparedness, developing a financial understanding of the consequences—to take advantage of forces that are creating new customer needs, market segments and ways to make money.




The book has four major sections:

1.  The Fundamental Leadership Challenge of Our Time

2.  Building Perceptual Acuity

3.  Going on the Offense

4.  Making the Organization Agile

Some summaries of Charan’s earlier books are available at

Only time will tell whether this is a valuable contribution to the business literature.  But, from the first day of its release, it is certainly off to a smashing start.


2 thoughts on “Charan’s New Book is Off to a Great Start

  1. kjkrayer Post author

    We sure will consider doing this one. it is just that we have done so many of his in the past, that they may wear out their welcome. We made that decision recently with a new Guy Kawasaki book. And, we did a Seth Godin book that we later regretted. But, based on what you said here, we will certainly talk about doing that. Thank you.

  2. kjkrayer Post author

    He may be at the top of the most-presented authors at the FFBS. We have actually done more than just those three. Not counting his co-authored books, of which we have done several, we have presented these books of which he was the lone author. In May, 2007, we did: Know-How: The 8 Skills that Separate People Who Perform from Those Who Don’t. In March, 2008, we did: What the Customer Wants You to Know: How Everybody Needs to Think Differently About Sales. In April, 2009 we did: Leadership in the Era of Economic Uncertainty: The New Rules for Getting the Right Things Done in Difficult Times.


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