I’ve never watched Breaking Bad. Barely heard of it (though, I have heard the lead actor interviewed twice in recent days). But here is an article about how it nearly did not ever get off the ground, by the creator, Vince Gilligan: I Almost Broke Bad: The creator of the award-winning Breaking Bad explains how his show almost didn’t happen.
Here’s how Vince Gilligan described what he had to do in front of the executives, the small and select audience (in fact, an audience of two: Zack Van Amburg and Jamie Erlicht, the co-heads of Sony Television) who would decide yes or no on his idea. I’ve bolded the key lines, for those of us in the communication business, those of us who have to communicate our ideas – and, don’t we all?!
I spent several more weeks expanding my 15-minute thumbnail into a full-fledged, 30-minute rundown of the first episode. This is called a “pilot pitch,” and it’s something you do verbally, acting it out for various stone-faced executives. There’s an art to it: Maintain eye contact, exude boundless enthusiasm, and never, ever refer to your notes. Have the entire thing memorized backward and forward so that you can toss it off with the aplomb of David Niven on The Dick Cavett Show. For me, that’s one tall order. But I gave it the old college try.
So, here’s your presentation tutorial for the day:
#1 — Maintain eye contact. Look your audience members in the eye – eyeball to eyeball. In order to persuade anyone of anything, you have to connect. A failure to maintain eye contact is a sure fire way to fail to connect.
#2 – Exude boundless enthusiasm. This is not what you would call new advice. Aristotle referred to pathos, what speech teachers commonly call “the emotional appeal,” as one of the three primary means of persuasion. (The other two, from Aristotle, are logos – the logical appeal, and ethos – the ethical appeal, referring to the character, and especially the credibility of the speaker). Others added mythos – the narrative appeal to the ancient formula). It boils down to this: if you’re not enthusiastic – very! enthusiastic — about what you are proposing, how can you expect your audience to be enthusiastic?
#3 — Have the entire thing memorized backward and forward… In other words, know your material so well, so thoroughly, that it’s beyond second nature. It is practically “first nature.” This message is actually you! – you in a message, presenting a presentation coming from the depths of what is deep inside of you. This is you speaking — the real you , the “authentic” you. If you are just “presenting a presentation” rather than speaking from the depths of the inside of you, it will come across as a “job,” a job to present “this presentation.” And such a “job, presenting a presentation,” comes across as a distant second to the person who is able to speak from the depths of his or her very being.
Oh, and by the way, did you notice?: Vince Gilligan did not mention PowerPoint at all. It was him: his body, his words, in front of a very interested audience. Nothing else. If you insist on Powerpoint, make sure that it is just an aid. You – yes, you yourself – are the presentation!
Quite a challenge — and quite a tutorial, don’t you think?