It almost doesn’t matter. Seriously – it almost doesn’t matter. Market yourself any way you want to. Use social media, use the D-R-I-P method. Use the farming approach of a good real estate agent. Refine your elevator speech. Get serious about using Constant Contact.
Yes, of course there are ways to do it that are better than other ways. But it almost doesn’t matter which approach you take.
If you really want to market yourself – then, market yourself.
Do some marketing of yourself every week (nearly every day!). Carve out some actual time for marketing yourself. Write; meet; network; send out stuff. Put your body inside a bunch of elevators so that you can give that wonderful new elevator speech. Write blog posts, and put them up on a blog. And send out notes to everyone in your known universe to let them all know that you are writing good stuff on a blog. Fill your pockets (or purse) with good, attractive, memorable business cards – with the address of your blog on those cards – and hand them out at those networking events.
Go to those networking events.
If you don’t market yourself, who will?