You Get What You Pay Attention To — Consider Brazil’s Focus on Extreme Poverty
I have written before about this simple concept: you get what you pay attention to. (read this earlier blog post). I am convinced that this is as true a maxim as you can find. What gets attention determines the areas in which progress is made. What is ignored goes downhill… pretty quickly.
My friend, Larry James, is a genuine expert on poverty issues. The CEO of CitySquare (formerly Central Dallas Ministries), Larry has a terrific blog. (Larry James Urban Daily: read it here). In a recent post, he excerpted an article about the fight against poverty in Brazil. Here’s a key portion:
Today, however, Brazil’s level of economic inequality is dropping at a faster rate than that of almost any other country. Between 2003 and 2009, the income of poor Brazilians has grown seven times as much as the income of rich Brazilians. Poverty has fallen during that time from 22 percent of the population to 7 percent.
Contrast this with the United States, where from 1980 to 2005, more than four-fifths of the increase in Americans’ income went to the top 1 percent of earners.
Why is Brazil making such progress in its struggle against poverty? Because… this is what they are paying attention to. The people at the top pay attention to this problem – with serious focus.
Consider this portion of the inaugural address from the new President of Brazil, Dilma Rousseff, delivered Saturday, January 1, 2011. (find the full text here: )
My Dear Brazilians,
My government’s most determined fight will be to eradicate extreme poverty and create opportunities for all.
We have seen significant social mobility during President Lula’s two terms. But poverty still exists to shame our country and prevent us from affirming ourselves fully as a developed people.
I will not rest while there are Brazilians who have no food on their tables, while there are desperate families on the streets, while there are poor children abandoned to their own devices. Family unity lies in food, peace and happiness. This is the dream I will pursue!
This is not the isolated task of one government, but a commitment to be embraced by all society. For this, I humbly ask for the support of public and private institutions, of all the parties, business entities and workers, the universities, our young people, the press and all those who wish others well.
What do you pay attention to? Whatever it is, it is likely that that is the area where you will make the most progress.
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