One of the clearest examples of the long tail in the book The Long Tail is the story of Bollywood movie theaters in the United States. There are only a handful of places where fans of such movies live in such close proximity to one theater that they can sustain such a theater at a profit. A few more neighborhoods can justify stocking Bollywood movies in a local Blockbuster. But the long tail of Netflix (and Amazon) can turn a profit by shipping such moives, requiring no expensive square footage to stock an adequate supply.
I was telling this story at a conference in Indianapolis, and finally one brave soul asked “What’s Bollywood?” It was then that I realized what I should have remembered — we simply have too much to learn, and remember. We have TMI — too much information.
Think about this list (and this is truly a short/partial list):
Purple Cow, Linchpin, Tribes, Long Tail, Bollywood, Hedgehog Principle, Blink decisions, 10,000 hour rule, Outliers, Checklists, Wikis, Wikinomics, Womenomics, Knowing-Doing Gap, Fierce, Freakonomics (Superfreakonomics!), Blue Ocean, Free, Black Swan, Execution, 10-10-10…
And you can add your own to this list. Good luck managing the TMI era.