“The Growth Discovery Process” — useful wisdom from Robert Bloom’s The Inside Advantage

I’m reading The Inside AdvantageThe Strategy That Unlocks the Hidden Growth in your Business by Robert H. Bloom.   (This is a “special presentation,”  requested by a client).  Robert Bloom is the marketing mind that helped us all know about brands such as:  Southwest Airlines, Perrier (in the US), and T-Mobile, Juicy Juice and Power Bar for Nestlé.

In the book, he has a very clear “Growth Discovery Process.” It really is tangible, and terrific.  Here it is:

The Growth Discovery Process:

WHO + WHAT + HOW + OWN IT = INSIDE ADVANTAGE

WHO is the core customer most likely to buy your product or service in the quantity required for optimal profit.
WHAT is the uncommon offering that your business will own and leverage.
HOW is the persuasive strategy that will convince your core customer to buy your uncommon offering versus all competitive offerings.
OWN IT! Is the series of imaginative acts that will celebrate your uncommon offering and make it well known to your core customer.

——-

(I will have my synopsis of this book, with handout + audio, available soon on our companion web site, 15minutebusinessbooks.com).

One thought on ““The Growth Discovery Process” — useful wisdom from Robert Bloom’s The Inside Advantage

  1. Pingback: “The Growth Discovery Process” — useful wisdom from Robert Bloom’s The Inside Advantage | IDEAS INSPIRING INNOVATION

Leave a Reply

Your email address will not be published. Required fields are marked *