We all have so many books to learn from, but I hope you had a chance to read Seth Godin’s book, All Marketers are Liars: The Power of Telling Authentic Stories in a Low-Trust World (Portfolio, 2005). Only four years old, this book is on its way to becoming an “instant classic.”
The book does an outstanding job of explaining how successful marketing is actually a product of consumer lies and stories that they perpetuate among themselves. The key successful step for a marketer is to find a worldview that affects the product or service that you want to sell, and then frame every story in ways that are consistent with that worldview. That is what gets the story told and heard. Consumers notice what is new and different, and frequently make snap judgments that they resist changing.
It is a highly entertaining book, filled with practical information, and framed in a new way!
We have a synopsis available at http://www.15MinuteBusinessBooks.com.
Have you read this one yet? Tell me what you think!