Chip and Dan Heath are publishing their first book in 4 1/2 years. We have featured their previous books at the First Friday Book Synopsis in Dallas, which are Made to Stick (Random House, 2007), Switch (Crown, 2010), and Decisive (Crown, 2013). I use Made to Stick as a required book in my MBA Business Communication course at the University of Dallas. Randy Mayeux has delivered a workshop around the principles of Decisive, that we have facilitated for several companies.
Here is a description of their new book, from an e-Mail that I received from them today:
In this book, the Heath Brothers explore why certain brief experiences can jolt us and elevate us and change us—and how we can learn to create such extraordinary moments in our life and work.
While human lives are endlessly variable, our most memorable positive moments are dominated by four elements: elevation, insight, pride, and connection. If we embrace these elements, we can conjure more moments that matter. What if a teacher could design a lesson that he knew his students would remember 20 years later? What if a manager knew how to create an experience that would delight customers? What if you had a better sense of how to create memories that matter for your children?
This book delves into some fascinating mysteries of experience: Why we tend to remember the best or worst moment of an experience, as well as the last moment, and forget the rest. Why “we feel most comfortable when things are certain, but we feel most alive when they’re not.” And why our most cherished memories are clustered into a brief period during our youth.
Readers discover how brief experiences can change lives, such as the experiment in which two strangers meet in a room, and forty-five minutes later, they leave as best friends. (What happens in that time?) Or the tale of the world’s youngest female billionaire, who credits her resilience to something her father asked the family at the dinner table. (What was that simple question?)
Many of the defining moments in our lives are the result of accident or luck—but why would we leave our most meaningful, memorable moments to chance when we can create them? The Power of Moments shows us how to be the author of richer experiences.
You may have missed a wonderful book that was published in August by Dr. J. Lee Whittington, a Professor of Management and a former Dean of the Satish and Yasmin College of Business at the University of Dallas. I have known Whittington for 17 years at the university, and he succeeded me as a consultant on a project for Nokia in 2004. He now leads the DBA program for the school.
His book, Biblical Perspectives on Leadership and Organizations (Palgrave Macmillan, 2015), fills a substantial gap in both management and religious scholarly literature.
His research has been published in The Leadership Quarterly, Journal of Management, Academy of Management Review, Journal of Organizational Behavior, Journal of Applied Social Psychology, Journal of Managerial Issues, and the Journal of Business Strategy.
This is the description of the book: Despite increasing interest in the spiritual implications of work, employment and organizations, there has been little research linking biblically-based principles to the study of organizational practices. Biblical Perspectives on Leadership and Organizations integrates findings from contemporary research to address this gap in the literature by examining motives and spiritual leadership from a biblical perspective. Grounded in the Christian scriptures, this book offers a unique perspective on the spirituality of leadership and organizational life. Whittington draws heavily on his scholarship within the sphere of management, spirituality and leadership, as well as the broader domains of leadership and organizational behavior. While based on a Christian perspective, the models and principles developed in this book will interest and inform scholars from all faith traditions.
When Bill Lee and I wrote Organizing Change (San Francisco: Pfeiffer-Jossey Bass, 2003), we did so from a large-scale perspective. Our premise was that it is easier to consider change from a high-level such as a one that affects an entire organization, then, whittle it down to whatever level you want to use, such as a division, department, or unit.
While the magnitude of a change may differ by size, the principles do not. As you read our book, you will find three major concerns that you want to be aware of for any change that you lead or initiate. These are to be:
inclusive – go as deep as possible in the organizational charts of the areas affected by the change; get input from as many people as you can; it is difficult to argue against a change you helped create. Remember what Covey said years ago – “without involvement there is not commitment.” Make the change “our initiative” not “mine.”
systemic – consider how the change will affect all types of stakeholders; consider other departments or units in the organization, internal and external customers, consumers, and so forth.
systematic – organize the change phase by phase; decide who does what when; get it right the first time, and you will not lose productivity while kicking off the change initiative.
When you lead change, you are in the driver’s seat, not the passenger’s seat. You make decisions that craft and create important paths that various stakeholders take to solve a problem, correct a difficulty, or make something that is “good” even better. What is important, however, is to know that you never begin with the change initiative. You always begin with the recognition of a problem, issue, or uncomfortable situation. That principle will remind you of John Kotter’s first step in his change process, which is URGENCY. In fact, he wrote an entire book about that step, which you can purchase a synopsis of from 15MinuteBusinessBooks.com.
It is amazing how many people I have taught this process to in professional workshops and courses over the last ten years. I remember the first one for Citi so well, as if it were yesterday. Right now, we have two weeks to go in the MBA course “Leading Change” at the University of Dallas College of Business, where I use this book and teach practical implementation of the process. In this course, we don’t talk about change – we make change.
I know it works. We would not have had this many interested people if the process were unsuccessful. Fortunately, I hear back from so many individuals who implement the program in their organizations, that I am inspired to continue to share it with others.
At Creative Communication Network, we offer two paths for change. We do this in workshops, consulting, and coaching for both paths.
Take MANAGING CHANGE
if you want to:
Cope with change you didn’t create
Work in a change-friendly environment
Reduce personal anxiety about change
Produce an environment of freedom
Look for positive changes to implement
Take LEADING CHANGE
if you want to:
Reduce the impact of a problem
Design an organized change initiative
Gain commitment by influencing others involved in the change
Boost the positive impact of change on those affected by it
Measure and evaluate the effectiveness of the change
We’re really excited about these programs. We will be going into companies as well as conducting public workshops. Complete information, including agendas, outlines, objectives, pricing, and other details are available by calling (972) 980-0383 or sending an e-Mail to:
Don’t wait! Join the fully satisfied individuals from many organizations who have benefited from these programs.
Here is how to get the book that we use in Leading Change. It is now a print-on-demand book directly from the publisher. After you get it, you can contact me for the templates that are featured within the book. This is the link to use:
I am frequently asked what I think was the greatest speech of all time. I receive these questions since I coach professional presenters in the marketplace, as well as teach business presentations as part of the MBA program in the College of Business at the University of Dallas. I think that many people like to benchmark features of their own presentations against famous speeches that they are familiar with.
Since we recently passed the 50th anniversary of the great “I Have a Dream” speech by the Reverend Martin Luther King, Jr., you have likely seen several editorials about the context, the speaker, and the speech. I will not repeat any of these here as they are readily available for you. There is no question in my mind that it is one of the greatest of all time, but it is not THE greatest.
That honor goes to the Reverend Jesse Jackson, who at the Democratic National Convention in 1988, gave the most inclusive presentation I have ever seen. That evening, he put it all together. There is no single presentation that I have seen which embodies all of the elements of successful speechmaking this well. No matter what you wish to critique – projection, tone, eye contact, posture, gestures, language, verbal and vocal variety, storytelling, and on, and on, and on….this speech is a model. I am especially impressed when I see how he touches all elements of his audience – young and old, white and black, rich and poor, able and disabled, male and female, and any other demographic classification that you want to examine. I especially encourage you to watch Part 7 by clicking here. He would be nominated for the presidency of the United States the next evening. Had he been elected, I think he would have been powerful with foreign leaders, but would have had great difficulty passing legislation through his own bodies of congress.
Two other items about this speech stand out to me. First, he has energy. Even 75 minutes from the beginning, Jackson has the same enthusiasm he started with. Second, he puts elements from the African-American pulpit into a political speech very successfully. As you watch Part 7, note features such as repetition, parallelism, cadence, etc., which you would see any Sunday in this type of church.
So, for what it is worth, here is my list of the top five American speeches of all time, with links to a YouTube version of the speech where available:
1. Rev. Jesse Jackson – 1988 Democratic National Convention
2. President Ronald Reagan – Challenger Explosion Speech – January 28, 1986 – in just 4:40, he settles down the country, gives hope to children who watched the broadcast, praises NASA, and restores faith in the United States space program.
3. Robert F. Kennedy Announces Death of Rev. Martin Luther King, Jr. – April 4, 1968 – en route to a political campaign stop in Indianapolis, RFK receives word of the King assassination, and speaks from the heart in an attempt to unify the country which could experience significant polarization; he holds an envelope with scribbled notes that he barely refers to.
4. Rev. Martin Luther King, Jr. – “I Have a Dream” – August 28, 1963 – an electrifying, sincere, and emotional presentation filled with striking metaphors and allegories that marks a transition in civil rights
5. Jim Valvano – ESPY “Don’t Ever Give Up” – March 3, 1993 – filled with terminal cancer, the famous NC State basketball coach stirs the crowd with hope, passion, and humor
You may ask where are these American speeches? Yes, they are great, and likely in a “top 20,” but….
JFK inaugural address – January 20, 1961 – upbeat and enthusiastic, but disorganized, and one famous line does not make an entire speech famous
Abraham Lincoln Gettysburg Address – November 19, 1863 – we all memorized it, but our effort is why we probably think it is great
Richard Nixon “Checkers” Speech – September 23, 1952 – the first of many defiant and denial attempts by an elusive liar
Barbara Jordan addresses Democratic National Convention – July 12, 1976 – a remarkable address by a woman of color who left us way too soon, but she was the star, not the speech
What do you think? Do you have other favorites? Let’s talk about it really soon!
As with many of you, we have a presence on Facebook for the First Friday Book Synopsis. Many of you are members of the group that we established. It is fun to interact with you through that group every day.
It is important to remember that Social Media has limits as to what it can produce. It is what it is – it is “social,” and its intent is to share information, reactions, opinions, and presence. Many have tried to use Social Media for other purposes, and in fact, seminars are plentiful that purport to show you how to build business by maximizing and tweaking your presence with the various tools.
Click here for access to a full article published on February 21 in the Dallas Morning News about business results from Facebook. They are not impressive, and the trends below may surprise you, as they run counter to common-sense publicity about social media. Here is an excerpt from the article:
“Last April, Gamestop Corp. opened a store on Facebookto generate sales among the 3.5 million-plus customers who’d declared themselves “fans” of the video game retailer. Six months later, the store was quietly shuttered. Grapevine-based Gamestop has company. Over the past year, Gap Inc. , Plano-based J.C. Penney Co. and Nordstrom Inc. have all opened and closed storefronts on Facebook Inc.’s social networking site. Facebook, which this month filed for an initial public offering, has sought to be a top shopping destination for its 845 million members. The stores’ quick failure shows that the Menlo Park, Calif.-based social network doesn’t drive commerce and casts doubt on its value for retailers, said Sucharita Mulpuru, an analyst at Forrester Research in Cambridge, Mass. “There was a lot of anticipation that Facebook would turn into a new destination, a store, a place where people would shop,” Mulpuru said. “But it was like trying to sell stuff to people while they’re hanging out with their friends at the bar.”
These results do not surprise me. If you count on Social Media to build sales, that is neither its intent, nor a probable outcome.
Don’t get me wrong. I like Social Media. I access Facebook and Twitter several times a day. In fact, my MBA class on research methods at the University of Dallas is studying it during this term.
But, I am aware of what it is supposed to do, and what it can do. It is what it is. It raises awareness, but it doesn’t make the cash register ring. Don’t be disappointed when it doesn’t do something it is not.
What do you think? Let’s talk about this really soon.
I am not surprised at all to see the statistics published on February 20, 2012 by the Pew Research Center that reveal very few Americans receive political news from social networks.
Where do we get our information about politicians, campaigns, platforms, etc? It’s not from social media. Here is the breakdown, when Americans were asked to identify the sources they used regularly to follow political news. Note this is not a “fixed pie” of 100%. Rather, these numbers reflect how many Americans sampled identified a source:
Cable news (36%)
Local TV news (32%)
National network news (26%)
Local daily newspaper (20%)
Talk radio (16%)
Late-night comedy shows (9%)
Why would this surprise anyone? Social Media is just what it is – it is social. It generates conversation, spreads opinions, and highlights reactions. Social Media is not a source that generates or distributes information. It is post-news. It is filled with what people think about what they already know.
It is not that Social Media is unimportant. In fact, it is the focus in my MBA research methods class this term at the University of Dallas. My students are learning research methods by focusing their research on Social Media.
Americans don’t get their news from Social Media outlets. Americans talk about the news through Social Media.
Are you surprised by this? If so, let’s talk about it really soon!