On Friday, August 5, I present a synopsis of the best-selling business book, Small Data: The Tiny Clues that Unocover Huge Trends” (New York: St. Martin’s Press, 2016) at the First Friday Book Synopsis in Dallas. You can register by clicking HERE.
But, you may not know much about the author, Martin Lindstrom. Here is a bio from the Washington Speakers’ Bureau that represents him (see citation below).
“Martin Lindstrom was named one of TIME magazine’s “World’s 100 Most Influential People” and is the author of several New York Times and Wall Street Journal best-selling books, including Buyology (Doubleday, New York, 2008), Brandwashed (Crown, New York, 2011) and Small Data (St. Martin’s Press, 2016). He is a trusted brand-and-innovation advisor to numerous Fortune 100 companies, including McDonald’s Corporation, PepsiCo, American Express, Microsoft, Nestlé, The Walt Disney Company and GlaxoSmithKline.
“Lindstrom is recognized as one of the world’s leading brand experts, having pioneered the introduction of brands on the Internet (1994), using our five senses in branding (2004), introducing neuroscience in advertising (2007) and exploring the next generation of subconscious communication (2010). He was named a top “Thinkers50 Global Management Thinker” in 2015.
“Due to his groundbreaking work, Lindstrom often features in The Wall Street Journal, The New York Times, Bloomberg BusinessWeek, The Washington Post, USA Today, The Economist, Harvard Business Review, The Independent, The Guardian and Der Spiegel. He regularly appears on ABC, CNN, CBS, FOX and the BBC.
“Buyology was voted “pick of the year” by USA Today, and it appeared on ten of the Top 10 best seller lists in the U.S. and worldwide, including The New York Times and The Wall Street Journal. His book BRANDsense was acclaimed by The Wall Street Journal as “…one of the five best marketing books ever published.” His books on branding have been translated into more than 50 languages and published in more than 70 countries worldwide.
“Lindstrom is a regular contributor to Fast Company, TIME and NBC’s Today with his popular “Main Street Makeover” TV series.”
I say we are just insecure. Or uninformed. Or panicky. Or lots of things.
As a elixir, book readers are buying Get What’s Yours: The Secrets to Maxing Out Your Social Security (Simon & Schuster, 2015) by Laurence J. Kotlikoff, Philip Moeller, and Paul Solman.
Here is where the book stands on Amazon.com as I write this today:
- #3 in Books (See Top 100 in Books)
- #1 in Books > Business & Money > Taxation > Personal
- #1 in Books > Business & Money > Accounting
- #1 in Books > Politics & Social Sciences > Politics & Government > Public Affairs & Policy > Social Security
Laurence J. Kotlikoff is William Fairfield Warren Distinguished Professor and a professor of economics at Boston University. He is also president of Economic Security Planning, Inc., a company specializing in financial planning software. His company websites are ESPlanner.com and MaximizeMySocialSecurity.com. He is author or co-author of sixteen books, including Spend ‘Til the End and The Coming Generational Storm (both with Scott Burns). His work has appeared in The New York Times, The Wall Street Journal, The Financial Times, Bloomberg, Forbes, The Economist, Huffington Post, and other major publications. He has served as a consultant to the International Monetary Fund, the World Bank, governments around the world, and major U.S. corporations including Merrill Lynch, Fidelity Investments, and AON. In addition, he has provided expert testimony on numerous occasions to committees of Congress. He lives in Boston.
Philip Moeller writes about retirement for Money magazine, the PBS website Making Sen$e, and other media outlets. He is also a research fellow at the Sloan Center on Aging & Work at Boston College, and the founder of Insure.com, a site for insurance information that has provided original insurance content to the Web’s leading business portals, including Microsoft, Yahoo, America Online, and MarketWatch. Formerly a contributing editor at U. S. News & World Report, he has spent forty years as an award-winning financial journalist, Internet entrepreneur, and corporate communications executive for a Fortune 500 financial services firm. He lives in Richmond, Virginia.
Paul Solman is the longtime business and economics correspondent for The PBS NewsHour. His many awards for work in business journalism include Emmys, Peabodys, and a Loeb award. He is also a Brady-Johnson Distinguished Practitioner at Yale University, where he teaches in the Grand Strategy course, as well as teaching at New Haven’s Gateway Community College. He has been a member of the Harvard Business School faculty and a visiting professor at his alma mater, Brandeis. Solman has written for numerous publications, from Forbes to Mother Jones, co-authored (with Thomas Friedman) Life and Death on the Corporate Battlefield, and wrote the introduction to Morrie: In His Own Words, created entirely from interviews with his former Brandeis sociology professor, Morrie Schwartz (of “Tuesdays with Morrie” fame). He lives in Newton, Massachusetts.
We won’t have this book at the First Friday Book Synopsis in Dallas, as we don’t include individual-based finance books in our monthly coverage.
But that doesn’t mean that plenty of our attendees will find this important to read. While they won’t identify themselves, I am sure we get some people who are insecure, uninformed, and panicky about their retirement years. Maybe they. and many others will find this book a great relief to that anxiety.