Lin is an effective and innovative consultant, trainer, speaker and coach with significant experience in strategy development and implementation, entrepreneurship, transition planning, cross-functional teams, change management and process improvement.
The book she presents is a best-seller by Seth Godin, entitled V is for Vulnerable: Life Outside the Comfort Zone (New York: Portfolio, 2012). V is for Vulnerable looks and feels like a classic picture book. But it’s not for kids, it’s for hardworking adults. It highlights twenty-six of Seth Godin’s principles about treating your work as a form of art, with illustrations by acclaimed cartoonist Hugh MacLeod.
Godin is the author of 17 books that have been bestsellers around the world and have been translated into more than 35 languages. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. You might be familiar with his books Linchpin, Tribes, The Dip and Purple Cow.
In addition to his writing and speaking, Seth is founder of squidoo.com, a fast growing, easy to use website. His blog (which you can find by typing “seth” into Google) is one of the most popular in the world. Before his work as a writer and blogger, Godin was Vice President of Direct Marketing at Yahoo!, a job he got after selling them his pioneering 1990s online startup, Yoyodyne.
In 2013, Godin was inducted into the Direct Marketing Hall of Fame, one of three chosen for this honor.
Don’t miss this synopsis. You can register by clicking here.
The question is this: what is your business today – what is your current business? Not what was your business yesterday, but today?
Here’s Seth Godin’s quote (part of a 10 minute “casual presentation” video by Seth Godin – watch it here):
“What you did well isn’t important anymore.
That’s the key shift. Now you have to do something else really well.
The industrial complex is falling apart.
I can get it (your product, that product you sold yesterday) cheaper.”
So – what are you doing well today? Not yesterday, but today?
From Seth Godin’s blog:
The first rule of doing work that matters
Go to work on a regular basis.
In short: show up.
It always, always comes back to work ethic. It takes time — lots of time — over the long haul — to be successful.
Where do ideas come from? – cities, and the conference table, reading books; and, oh yes, the long walk. This is the inescapable message of the terrific book Where Good Ideas Come From: The Natural History of Innovation by Steven Johnson. I think it may be the best book I’ve read this year. (I may change my mind as I look back over the entire year). Last night, I found this blog post by Seth Godin: Where do ideas come from? He doesn’t reference the book by Johnson, but there is a lot of agreement between the two.
Here’s a great quote from the book:
The ground zero of innovation is not the microscope. It was the conference table… The most productive tool for generating good ideas remains a circle of humans at a table, talking shop.
As I read the book, I realized that the normal interaction between people, with as wide and diverse a circle as possible, with constant conversation and interaction, really does lead to the kinds of “slow hunches” that lead to great new ideas.
And therein lies the problem.
First, a personal comment. Though I once worked selling clothing at a J. C. Penney store (in my college days), I have never worked in a large company. I have taught at a few colleges, mainly in the Dallas Community College District. But always as an adjunct, which means I arrive just in time to teach, and leave pretty quickly after that. Which means that I have never had the opportunity to interact in the ways described in this book, within a big company.
Thus, I work, basically alone. I have a home office, I read and think and write alone, and then go speak. That’s about it. The conference table is practically a foreign experience for me. (I did spend more than a few years attending the equivalent of church board meetings – but they frequently felt like mild levels of inquisitions, not idea generating laboratories).
I suspect that I am not the only one. The number of independent workers is growing. And though we can network with gusto, attending networking events is not the same as the daily cross-pollination that is described in this book as so very valuable.
There is much being written about the USA slipping down the innovation rankings on the world stage. “The United States is losing its distinction as an innovation leader,” was the conclusion in The Innovation Imperative in Manufacturing: How the United States Can Restore Its Edge. (read the report here).
And there is much being written about the increasing number of “independent workers.” Here is an excerpt from Why Is Washington Ignoring the Freelance Economy?, from The Atlantic. Here’s a key excerpt:
The data speak for itself: between 1995 and 2005 (i.e. before the recession), the number of independent workers in this country grew by 27 percent. In New York City alone, from 1975 to 2007 (again, pre-recession), 2/3 of job growth was due to self-employment. And let’s look at Nebraska: the state boasts among the lowest unemployment rates in the country (4.8%!) by retaining a diverse employment pool with significant numbers of independent workers.
Thus, more and more people are working alone. And though there are many associated problems (health care; benefits…), there may be a “hidden” problem that is as great as any other. Does the independent worker face an innovation deficit?
More people working alone. Fewer conference tables. A decline in innovation. I wonder — is there a connection?
Linchpin will be the last book I publish in a traditional way.
Traditional book publishers use techniques perfected a hundred years ago to help authors reach unknown readers, using a stable technology (books) and an antique and expensive distribution system.
The whole post is absolutely worth reading…ripple effects in multiple directions… Read it here.
It’s Saturday. The weekend is upon us, and I read wherever the links take me. And I think back over the week, think about what I heard, read, learned… So – here is a Saturday edition of Randy’s “let’s just think about some stuff…”
1. The office is disappearing. That’s the conclusion of Seth Godin, and it was so “big,” and yet, once you read it, you knew he was certainly correct, that it even got picked up by Andrew Sullivan (The Office, RIP: Seth Godin gives the last rites). Sullivan writes about a lot of different topics all the time, but seldom about business issues — so this is notable.
Here’s what Godin wrote (click on the link to understand his #7 comment):
If we were starting this whole office thing today, it’s inconceivable we’d pay the rent/time/commuting cost to get what we get. I think in ten years the TV show ‘the Office’ will be seen as a quaint antique.
When you need to have a meeting, have a meeting. When you need to collaborate, collaborate. The rest of the time, do the work, wherever you like.
The gain in speed, productivity and happiness is massive. What’s missing is #7… someplace to go. Once someone figures that part out, the office is dead.
2. The desktop computer is disappearing. That’s the conclusion of Farhod Manjoo, Slate.com’s technology writer. (I’m a big fan of his writing – I understand it!)
In the last decade, portable computers have erased many of the advantages that desktops once claimed while desktops have been unable to overcome their one glaring deficiency—by definition, these machines are chained to your desk.
Amazingly, by 2015, desktops will constitute just 18 percent of the consumer PC market…
In just three years’ time, tablets are projected to outsell desktops, becoming the second-largest PC category after laptops. This sounds crazy until you consider that Apple alone is already selling 1 million tablets a month.
He’s right, of course. I now read as many articles on my iPhone as I do on my desktop. I suspect I will have an iPad before too long.
But, let me describe how I work. I wonder if any others out there work the same way. I do fine with my portable devices for “input.” I read my e-mail, read articles, find information. I read both the Godin post and the Manjoo post on my iPhone. But for “output” – blog posts, e-mails, preparing handouts to go along with my presentations, I want/need my desktop. (I’m a Mac guy – I’m now on about my 5th Apple over a long period of time; and I love my iMac. I’ve never warmed to the keyboard/mouse in a laptop, and practically refuse to work on one when I “have to.”’ I’ve never owned one).
Recently, I heard Ron Holifield, CEO of Strategic Government Resources, describe two different kinds of workers. Those who work “from the shoulders down,” and those who work “from the shoulders up.” This is a really clear, graphic image. Increasingly, those who work “from the shoulders up,” can work anywhere there is a connection. Which is just about anywhere. They won’t need an office – and they won’t need a desktop. They will just need to be connected.
As for where all of your stuff will be – it will be in the cloud. So it will be available anywhere, anytime… (I’ve got every one of my book handouts, and a whole lot more, available to me on my iPhone and/or from any connected computer anywhere, through my MobileMe account. Yes, I could do the same for free on Google Docs, but MobileMe does a whole lot more, and it is so easy to use with my iMac! It is worth the cost).
And just for fun, let me remind you of a few of the fantasy communication devices we all remember. Dick Tracy had a wristwatch that allowed for live visual face-to-face communication (you know – where you could talk and see each other at the same time). The new iPhone will now actually have capability. Captain Kirk had this hand-held device that he could flip open and say “Beam me up, Scotty.” By the time Captain Picard arrived, he just tapped a spot on his uniform. No more clumsy, too large, inconvenient flip-open communication device.
The communication devices/reading devices/working devices are getting stronger, faster, smaller, less obtrusive, easier to use, seemingly by the week. Tomorrow is arriving faster by the minute.