There are two kinds of books (ok – probably more than two kinds). There are “practical” books, and there are “theroetical” books. They are both valuable. Think about it this way. You can read Where Good Ideas Come From by Steven Johnson to think about the big picture of how groups and societies look for and find big, good ideas. Or, you can read The Creative Habit by Twyla Tharp to learn how to actually look for ideas – how to build the habits that help you find those good ideas.
Of course, they overlap. And they are both very valuable.
I thought of this as I read through Enchantment, the new book by Guy Kawasaki. How good is it? I have not yet scheduled my presentation of it, but I have read most of it anyway – I could not wait to read it. In my book-presentations-scheduled world, this is a rare luxury.
Why is it such a valuable book? Because Guy Kawasaki may be the king of practical. His points are clear, simple, a blinding flash of “well, of course” wisdom, but no one else says it as simply or as clearly as he does.
Consider this one small section (the book is filled with other such practical counsel): How do you make a good first impression? Kawasaki believes that you have to enchant others – your audience, your clients, your potential customers, your friends…
Enchantment transforms situations and relationships. It converts hostility into civility. It reshapes civility into affinity. It changes skeptics and cynics into believers.
And to do that, you need to make a good first impression. So how do you succeed at making that good first impression? There are four crucial factors:
1) your smile
2) your dress
3) your handshake
4) your vocabulary
And then, he elaborates on each of these – telling you just what to do.
As I said, Guy Kawasaki is the king of practical.
You might want to read the reveiw of this book by Bob Morris on our blog: Guy Kawasaki’s Enchantment: A book review by Bob Morris.