Tag Archives: Peter Guber

Win by Frank Luntz and The Thank You Economy by Gary Vaynerchuk — Coming for Next Month’s First Friday Book Synopsis, Friday, June 3

This morning, we had a terrific session of the First Friday Book Synopsis.  Karl Krayer presented his synopsis of Tell to Win by Peter Guber, reminding us all of the centrality of story…  It took me back to my graduate school days, where my professor at USC (Dr. Walter Fisher) taught us the narrative paradigm (Human Communication as Narration was the name of his quite academic book – a terrific book, a more terrific concept).  The book that Karl presented was a more popular treatment of the power, the punch, the value of great story-telling – story-telling to win!

I presented my synopsis of Enchantment by Guy Kawasaki.  A really practical book (Guy Kawasaki is the king of practical!), it taught us that “Great products, services, organization, and ideas are enchanting.  Crap is not.” (a quote from the book).  The call is to be enchanting in every interaction, to build the long-term relationships needed for business, and life, success.  This was the third book I have presented by Guy Kawasaki — all of them excellent and useful books.

Next month (Friday, June 3), we will present synopses of two more good, valuable, useful books.  Karl will present the synopsis of The Thank You Economy by Gary Vaynerchuk, and I will presnete the synopsis of Win: The Key Principles to Take Your Business from Ordinary to Extraordinary by Frank I. Luntz.  (This will be the third book written by Luntz that I have selected).


If you are in the DFW area on June 3, come join us.  If you can’t be with us, you can purchase our presentations, with the same handouts, from our companion web site:  15minutebusinessbooks.com.  Most of the book synopses we have presented over the last few years are available on our site, and the presentations from this morning will be available within a few days.

Enchantment by Guy Kawasaki, and the Hidden Power of Story – Coming for the May First Friday Book Synopsis

We had a wonderful session for the April First Friday Book Synopsis, with presentations of Practically Radical and Change the Culture, Change the Game.  Those synopses, with audio + handout, will soon be available on our companion web site, 15minutebusinessbooks.com.

For May, we have chosen two terrific business best-sellers.

I will present my synopsis of Enchantment: The Art of Changing Hearts, Minds, and Actions by Guy Kawasaki.  This will be the third book I’ve presented by Guy Kawasaki, so you can tell I am a big fan.  The earlier two books were The Art of the Start (which is an ideal read for anyone starting – starting a new job, a new major project…  starting anything important).  And later, I presented Reality Check. Enchantment is the first book that I have read “early” in quite a while.  I’ve blogged about it a time or two already.  You can read the review by Bob Morris of this fine book on our blog here.  He ends his review this way:

If asked to recommend one book that should be read by anyone now preparing for a business career or who has only recently embarked on one, I would suggest two: Reality Check and Enchantment.

Karl will present the best-seller Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story by Peter Guber.  This book is getting a lot of buzz, and reminds us that story is at the heart of all good communication.

If you are near the DFW area on May 6, I hope you can join us for the May First Friday Book Synopsis – 7:00 am, at the wonderful and beautiful Park City Club.

(Click for full size view). Here's the flier with all of the details.