Tag Archives: Matchmakers

What Do You Do When Your Book is a Blind Date?

I bet you have never thought about having a blind date with a book!

And, have you ever thought about buying a book that you didn’t even know what it is?

That’s what the piece by Erin Geiger Smith in the Wall Street Journal (July 11, 2017, p, A9) today showed us.  In her article, “When Bookstores Become Matchmakers,” she showed ways that bookstores reveal only minimal content to potential buyers, simulating a precocious connection between the book and reader.  “The clues allow readers to select a gift for themselves” (p. A9).

It is a fascinating piece, which you can read in its entirety by clicking here.

It is also one more innovative way that physical bookstores are trying to stay away from becoming irrelevant.

What do you think?  Would you buy a book this way?