Cheryl offers: My friend Bob Morris recently loaned me the book Women Want More by Michael J. Silverstein and Kate Sayre, two consultants who are making a mint being experts on what women want and how/where they are willing to spend their money. Did you know the female economy was larger than the estimated GDP of India and China combined over the next 5 years? Well, it is and by a large proportion. One quote seems to sum it up “The rise of the worldwide female economy will challenge assumptions about how companies do research, how they develop products, how they sell merchandise, and how they add services to their value proposition.”
It seems some homebuilders have followed their advice by designing and building “WOMEN-CENTRIC” homes. Kim Sliney, a 46-year-old interior designer in Rhode Island turned down 37 houses while looking for a new home; she almost gave up…until she drove past a development advertising WOMEN-CENTRIC homes. What does that mean you ask? Instead of the run of the mill jumble of rooms and space, she purchased a home with killer walk-in closets(sigh), spacious open living areas, and custom details like crown molding, granite countertops, and a gas fireplace – all at no extra cost. What else might it include? The other details a woman might want of course: security system, walk in pantries and “drop zones” for groceries, plus low maintenance. It seems there is a company in Omaha that has been teaching and certifying home builders to be WOMEN-CENTRIC for several years. (Really, in Omaha?) For a measly $10,000 a year, you can also use their logo in your marketing. Michael and Kate aren’t kidding when they stated the female economy will challenge assumptions. Obviously for anyone looking to expand their business into new markets, innovate, or challenge competition differently, this is one aspect worth looking into. And I want one!