Last Friday, we ended 2010 at the First Friday Book Synopsis with synopses of Doing Both by Inder Sidhu and Where Good Ideas Come From by Steven Johnson. Attendance was terrific. And special thanks to Cathy Groos for filling in for Karl Krayer. (Cathy presented the synopsis of Doing Both).
As we near the completion of twelve complete years of the First Friday Book Synopsis, we begin 2011 with our January 7 meeting.
Karl Krayer will present the synopsis of buy*in — saving your good idea from getting shot down by John P. Kotter.
I (Randy Mayeux) will present the synopsis of Power: Why Some People Have It and Others Don’t by Jeffrey Pfeffer.
If you are near the DFW area on January 7, come join us!
“Of course – I knew that. But I did not realize that I knew that, and/or I did not know how to say it that clearly.”
I have that reaction frequently when I read a book, or hear a good presentation. It’s not that I “learn” anything new (although, of course I do) — it is that I understand what I “knew” much more clearly. This post is about one of those epiphanies.
This morning, I heard Cathy Groos deliver her synopsis of Doing Both by Inder Sidhu. (Cathy is presenting her synopsis again tomorrow at the December First Friday Book Synopsis). She did a terrific job providing the key content of the book (which is always our goal). The book is filled with insights that prompt further thought. (You can read Bob Morris’ review of the book here).
I thought this was especially valuable. From Cathy’s synopsis handout:
- Sustaining Innovation — “…the relentless improvements necessary to build on past successes. They make existing products better, faster or cheaper in the eyes of the customer by offering new features and functions. Examples of sustaining innovations: from Cheerios to Honey Nut Cheerios; from the Honda Accord to the all new Honda Accord.
- Disruptive Innovation — “…inventions that enable companies to create new markets or significantly alter existing ones…consider: from records to tapes to CD’s to the real disruptive innovations: iPod and iTunes…”
Sustaining Innovation – making what is better, or different, contrasted with Disruptive Innovation, which is practically a whole new ball game. These are both needed, both valuable. But they are definitely different from each other.