This morning at the Nov. 1 First Friday Book Synopsis, I presented my synopses of Call Sign Chaos: Learning to Lead, by Jim Mattis; and The Infinite Game by Simon Sinek. Both of these books were good; informative; challenging. I liked them both. But, a confession: I more than liked — I loved — the Mattis book. It is a book that overflows with substance. Really, really good book!
I will post blog posts, with my lessons and takeaways, for both of these books soon.
(I am actually a little behind on my posts; I still have to do one more from our October event, for the book The Optimist’s Telescope. Part of my problem: my schedule is still pretty disrupted due to the aftermath from the tornado that hit nearly two weeks ago).
And, a special thank you to Tach Branch-Dogans on her helpful bonus session on building your referral connections. (Our bonus sessions run from 8:30-9:30, immediately following our regular First Friday Book Synopsis sessions). Sheri Wilson will lead our bonus session on Dec. 6, on Financial Foundations.
For our December 6 First Friday Book Synopsis gathering, I will present synopses of two more books; as I do every month. (We are in our 22nd year of monthly gatherings).
I have selected the really good book on customer service, from the folks at Disney and Ted Kinni: Be Our Guest. And also, the new book by Ben Horowoitz: What you do is Who You are: How to create Your Business Culture.
Plan to join us: Dec. 6, 7:00 am, the Park City Club, Dallas.
Here is the flier with all the details. You will be able to register soon from this web site.
On Friday, August 5, I present a synopsis of the best-selling business book, Small Data: The Tiny Clues that Unocover Huge Trends” (New York: St. Martin’s Press, 2016) at the First Friday Book Synopsis in Dallas. You can register by clicking HERE.
But, you may not know much about the author, Martin Lindstrom. Here is a bio from the Washington Speakers’ Bureau that represents him (see citation below).
“Martin Lindstrom was named one of TIME magazine’s “World’s 100 Most Influential People” and is the author of several New York Times and Wall Street Journal best-selling books, including Buyology (Doubleday, New York, 2008), Brandwashed (Crown, New York, 2011) and Small Data (St. Martin’s Press, 2016). He is a trusted brand-and-innovation advisor to numerous Fortune 100 companies, including McDonald’s Corporation, PepsiCo, American Express, Microsoft, Nestlé, The Walt Disney Company and GlaxoSmithKline.
“Lindstrom is recognized as one of the world’s leading brand experts, having pioneered the introduction of brands on the Internet (1994), using our five senses in branding (2004), introducing neuroscience in advertising (2007) and exploring the next generation of subconscious communication (2010). He was named a top “Thinkers50 Global Management Thinker” in 2015.
“Due to his groundbreaking work, Lindstrom often features in The Wall Street Journal, The New York Times, Bloomberg BusinessWeek, The Washington Post, USA Today, The Economist, Harvard Business Review, The Independent, The Guardian and Der Spiegel. He regularly appears on ABC, CNN, CBS, FOX and the BBC.
“Buyology was voted “pick of the year” by USA Today, and it appeared on ten of the Top 10 best seller lists in the U.S. and worldwide, including The New York Times and The Wall Street Journal. His book BRANDsense was acclaimed by The Wall Street Journal as “…one of the five best marketing books ever published.” His books on branding have been translated into more than 50 languages and published in more than 70 countries worldwide.
“Lindstrom is a regular contributor to Fast Company, TIME and NBC’s Today with his popular “Main Street Makeover” TV series.”