Tag Archives: #businessbooksynopses

With Such Poverty of Attention, how do you read books with focus?

FocusEconomics is the study of how scarce resources are allocated; whether that is housing, food, or money. However, in an era of endless amounts of information at the hands of our fingertips, what is the scarcity? Unlike the first three examples that can be empirically quantified and measured, our intangible yet extremely valuable attention is the limiting factor: we are in the age of the attention economy.
The term “attention economy” was coined by psychologist, economist, and Nobel Laureate Herbert A. Simon, who posited that attention was the “bottleneck of human thought” that limits both what we can perceive in stimulating environments and what we can do. He also noted that “a wealth of information creates a poverty of attention,” suggesting that multitasking is a myth.
Paying Attention: The Attention Economy

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We live in an era of a specific challenge that is only getting worse: a serious shortage of serious attention; a shortage of serious focus, of undivided concentration. And with such a shortage, there is a shortage of genuine learning.

We all know of the value of being a life-long learner.  But if you can’t be a life-long focuser, a life-long concentrator, then you won’t be a very good life-long learner, will you?

Time for a reality check…

How many books do you read, with enough attention and focus, that you actually learn from the books? I mean, with enough focus that you learn the information in the book, that you can remember it well enough that you can think about the book, ponder the teachings of the book, over the days following your reading?  Well enough that you can put the wisdom of the book into practice in your work-life and in the other parts of your life?

distracted-reading-mainMy hunch is that your attention is pretty divided.  We are so bombarded by information – newspapers, magazines, articles, podcasts, broadcasts, books — that shutting everything out except for the one object of focus at this moment is practically a lost skill.

I think about this as I present my book synopses.  People who attend my events tell me that they did not quite understand the value until they experienced the session.

What do I provide?  I help people pay attention!

I choose good books; important books.  And I have developed a synopsis approach – both verbally, and in my synopsis handouts – that helps people hone in on the useful and essential wisdom found in the books I present.

These days, my synopses are delivered over Zoom or Webex.  And, these days, participants have to print out the handouts that I prepare and provide.  But the experience of learning is rich.  And, I think, my synopses help people focus, in order to capture thoughts that stick long after the presentation is completed.

You have to fight to focus. You might need some help to help you do that.  I can help.

If nothing else, attending my events will help you put everything down and away except the one thing of the moment; this particular book synopsis. And you might focus your attention long enough to learn; and remember; and change.

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My synopses handouts are 8-11 pages of content.  They provide a pretty deep dive into the book.  What do I include in my handouts?

  • the point of the book
  • reasons why the book is worth your time
  • the best highlighted passages from the book
  • the stories, principles, and lessons, that make the book so valuable
  • my lessons and takeaways from the book

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Note: the First Friday Book Synopsis always meets on the first Friday of the month.  Our Zoom sessions begin at 7:30am.  And the details, and book selections, of next month’s gathering are always on this blog.   We are in our 22nd year of our monthly gatherings.

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My synopses are available for purchase. Click on the buy synopses tab at the top of the page to search by title. Or, click here for our newest additions.

 

Invisible Women and Uncharted; reading in progress – What books are you reading?

Nov. 6 FFBSInvisible Women is the story of what happens when we forget to account for half of humanity. It is an exposè of how the gender data gap harms women when life proceeds, more or less as normal. In urban planning, politics, the workplace.
Caroline Criado Perez, Invisible Women: Data Bias in a World Designed for Men

The future is uncharted because we aren’t there yet.
Margaret Heffernan, Uncharted: How to Navigate the Future

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Let me start with a reminder.  This is a very good time to be reading books.  We are inside more; at home more.  And there are so many good, and important, books to read.  What books do you have on your reading stack right now?

I’m in the midst of reading my two books for the November 6 First Friday Book Synopsis, our monthly gathering that focuses on two books each month.  (Currently on Zoom). These two books are quite different, and both worth our time.

For the books I present, I read every book in full; every page of every chapter.  And, I read these books slowly.  I highlight passages – literally hundreds of passages.  And I do my best to create synopsis handouts that are thorough, and capture the key elements of the books I present.

2019 Business Book of the Year

2019 Business Book of the Year

Invisible Women: Data Bias in a World Designed for Men by Caroline Criado Perez won the 2019 Business Book of the Year award from McKinsey and The Financial Times.  It is a deserving selection.

Though it is a good and comprehensive, thought-provoking book, it is mainly…correct.  Women are invisible in too many ways, in too many arenas:  in their daily life, in their work life, in the architecture and structures that they navigate.  So many of the decisions of the world have been made by men, and only men, while only thinking about men, for too long.  That is the finding of this very good book, and it explains why this was a worthy recipient of the Business Book of the Year award.

(Note:  this is the third such book I have presented.  An earlier Business Book of the Year was Rise of the Robots by Martin Ford; a significant book.  I presented my synopsis of this book at the February, 2016 First Friday Book Synopsis. And, I have also presented my synopsis of Capital by Thomas Pikkety, another recipient of this award, at another book gathering that I speak at: the Urban Engagement Book Club, sponsored by CitySquare).

Here’s the problem with books such as Invisible Women.  First, not enough people read the books, in spite of their popularity.  Second, even though the problem it highlights and addresses is so pervasive, people still cannot quite grasp the breadth of the problem with only an occasional book to remind them of it.  This book needs a very, very big megaphone.

Uncharted: How to Navigate the Future by Margaret Heffernan is my second book selection for November.  Ms. Heffernan is also the author of Willful Blindness: Why We Ignore the Obvious at our Peril, which I presented at the August, 2014 First Friday Book Synopsis. This book states, clearly, that there is so very much about the future that we do not know; cannot really ever know.  And in this Global Pandemic time, this is a good and needed reminder.

I love reading good books.  These are both good books to read.  I think my synopses will be useful.

What will you be reading this month?

——————–Rise of the Robots

Here are my earlier blog posts on a couple of the books that I mentioned:

But Where will the Demand Be? – My Lessons and Takeaways from Rise of the Robots by Martin Ford

Here are My Takeaways from Margaret Heffernan’s Willful Blindness – a Remarkable Book 

 

Doesn’t Hurt to Ask by Trey Gowdy – Here are my six lessons and takeaways

I presented this book at the October, 2020 First Friday Book Synopsis

I presented this book at the October, 2020 First Friday Book Synopsis

Do you know what it is you are trying to persuade someone of? Have you studied it thoroughly, examined every aspect of it, and cross-examined it in your own mind?  
In 1650 Oliver Cromwell, imploring the General Assembly of the Church of Scotland to step away from their pledge of allegiance to the royalist cause, said: “I beseech you in the bowels of Christ, think it possible that you may be mistaken.” In other words, Consider the remote possibility you may be wrong.
The question is: Are you open to something you have not already thought of? …Don’t we have to be willing to do what we are asking others to do, which is to be persuadable?
Trey Gowdy:  Doesn’t Hurt to Ask

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Persuasion is a challenge; a real challenge.  It is not easy to persuade. Anyone. Including yourself. Think about it; how easy would it be to change your mind about something that matters to you?

Trey Gowdy is a former Prosecutor, and former member of Congress.  And, he is honest about the difficult task of trying to persuade people in Congress.

And he has written a book that I found useful, and enjoyable to read.  (Mr. Gowdy is one of those “Southern funny” guys.  I’ve got a brother like that).  His book is: Doesn’t Hurt to Ask: Using the Power of Questions to Communicate, Connect, and PersuadeIt shot straight up on the New York Times list of best-selling business books (#2 in October). 

And, whether you are a Republican (his Party), or a Democrat – or a salesperson, or a leader in your community, or on a work team — you will find this book a true thought exercise, and something of a tutorial, on persuasion.

I presented my synopsis of this book at the October 2, 2020 First Friday Book Synopsis.

In my synopses, I provide comprehensive, multi-page synopses handouts.  Here are some of the key excerpts of my handout for this book.

What is the point? — People hold incomplete, or incorrect, or harmful, or dangerous, ideas and viewpoints. …Learning how to persuade is how we help people move forward in their own lives; and in our own. Learning to ask questions is a key element in our efforts to persuade.

Why is this book worth our time?  Here are my three reasons:

#1 – This book is filled with stories from some very specific arenas of persuasion; the courts, the congress; and life itself.
#2 – This book lays out the steps in the process of persuasion.  It is a thorough tutorial.
#3 – This book reminds us that we need to engage in self-persuasion before we seek to persuade others.

Here are a few of the Quotes and Excerpts from the book that I included in my handout – the “best of”Randy’s highlighted Passages:

• The most effective persuaders listen as much as they talk. The most effective persuaders ask as many questions as they answer. Asking questions, in the right way and at the right time, may well prove to be the most effective tool you have.
• I left the courtroom because the questions were better than the answers. I left Congress because the questions never matter in politics. Almost everyone in Washington, DC, already has his or her mind made up. …I do not recall a single person’s mind ever being changed during a committee or floor debate during the eight years I was in Congress.
• While I may be a cynic, much of persuasion is about idealism. It’s about open-minded people who can have meaningful dialogue about what it is they truly care about. 
• And that should be our objective in persuasion: striving to communicate and to move those with whom we are interacting. To move someone from a yes to a no. To move someone to a maybe. To move someone to see our side. To move someone to get a new angle and new perspective. To move them to feel what you feel, to see what you see, to think what you think. Move them to do what’s worthy, what’s good, and what’s right. Move them to hire you, to give you a chance, to give you more responsibility. Move someone to take a chance on your idea. Move someone to invest as much in what you are trying to do as you have invested.
• The minute you make a false declarative, you lose credibility with the person with whom you are talking or whoever might be listening. 
• There are so few things I fully understand. 
• The person you end up persuading may wind up being yourself, and sometimes that is the toughest jury of all. 
• Debating is science. Persuasion is art.
• First I ask myself, What do I know? Then, How do I know it? Last, What are the limits of my knowledge? 
• Learn how people think. Learn what motivates them. Learn what moves them. Learn what inspires them. Learn what scares them. Learn where they are. How they got there. And what it would take for them to move to something or somewhere else.  What do people want? What do they crave? Where do they derive meaning and worth? Juries are a collection of jurors.
• There is a reason I begin many sentences with “Are you open to…?” No one considers herself or himself to be closed. So of course they want to be “open.”  The burden of persuasion to get me to “consider” something or be “open” to something is much lower than getting me to accept or participate in something. That is true with most of us.
• What happens when we are insulted is that we become simultaneously defensive and aggressive.
In every congressional hearing I participated in, there was something I really hoped did not come up. • I believe in having a plan and I doubly believe in having a plan for the worst-case scenario. What is your plan?
• Silence is the greatest attention grabber in the world.
• When you are talking to a large group, remember that they are not listening as a large group. …But fundamentally people hear on an individual level.

Here are some of the key points from the book:

  • We are all in the persuasion business:
  • the need to competently process and communicate information toward a desired outcome is every bit as essential on your job site as it was on mine.
  • What is persuasion?
  • Persuasion is not about winning arguments—it’s about effectively and efficiently advocating for what it is you believe to be true.
  • Persuasion is about understanding what people believe and why they believe it and using that to either debunk or confirm their position. Persuasion is subtle, incremental, and deliberate. It has the potential to be life changing.
  • Getting someone to do something they were not planning on doing. Convincing someone to buy into something they never knew they were looking for. That is persuasion.
  • Persuasion – the “old way” – (declarative statements)
  • When it comes to the art of persuasion, we have typically been led to think of the following format: opening statement, make a point, state an argument. Then there’s a long stream of declarations, statements, affirmations, presentations, proclamations, pronunciations to slowly build an argument with as few holes as possible and as many powerful assertions as one can fit in a breath. That’s the traditional model. But what if there is a better way?
  • Persuasion – the “new way” – (asking questions)
  • Questions can gather the time, the information, and the interpersonal connectivity to persuade in ways that simply proclaiming what you believe cannot accomplish.
  • Gowdy’s main point:
  • since all persuasion is self-persuasion, then…
  • ask questions – a lot of questions – to help a “jury” arrive at the conclusion the persuader believes is correct. Therefore…
  • therefore, all questions were so that they could arrive at the truth of their own accord. … Most people can attempt to persuade by saying what they believe and why, but can you persuade by asking the right questions, at the right time, in the right order? More important, can you, in essence, have the person with whom you are talking convince themselves?
  • The Persuader and his/her Jury
  • every persuader has to identify, and then seek to persuade, the jury he/she faces
  • the jury has to be open-minded before there can be any hope of persuasion
  • “jurors” need to be people of humility; and open-mindedness THE MOST PERSUASIVE ARE THE PERSUADABLE
  • I’d spent most of my life growing up around similar kinds of people, but if you do not understand all people—people of varying backgrounds, socioeconomic statuses, religious beliefs, experiences, and thought processes—you will never be an effective communicator.
  • Persuasion is incremental; step-by-step…
  • If you can remember one thing, remember that the art of persuasion is not about winning people over. It’s about bringing people closer together.
  • Think of persuasion as change. Think of persuasion as movement. Think of persuasion as incremental.
  • The steps of persuasion:
  • identify your objective, your purpose, your end goal.
  • know (or gather) all the relevant facts that undergird your position
  • spend some time considering the other side of the issue or request.
  • have a clear sense of whom, or which group, you are trying to move, persuade, or convince.
  • Now the calibration. (Burden of proof) — How much persuasion is enough to move the person on the point you are trying to make? Call it burden of proof.
  • Some practical disciplines:
  • Practice!!! — Every closing argument ever given in a courtroom was given pushing a lawnmower weeks before. I play it out in my head before it ever happens in real life.
  • Put your argument in the best possible order — One thing almost everyone will tell you is not to bury your best facts or arguments in the middle. …I would tell you to start with your very best fact first.
  • Develop greater empathy. — empathy is powerful. Empathy connects us. …So, sit down. Listen to real people. Know how they think. Know what they think. Know why they think it. And then—if at all possible—feel what they feel.
  • Cultivate sincerity — If you don’t believe what you are saying, no one else will.
  • Real emotion moves. Contrived emotion repels.
  • Be engaged — If you cannot be sincere—if you cannot be authentic—you can, at the very least, be engaged. You make eye contact. Your body language is welcoming, not repelling. You listen.
  • Be likable — Part of being likable is understanding human nature and those characteristics most of us share.
  • Never lie — The number one credibility killer when it comes to communicating your perspective to others is lying. Lying is not simply making a false statement. …The worst is to make an intentionally false statement that is material to a point in question, with the intent to deceive. People can, will, and do forgive almost anything in life. But they are loath to forgive an effort to intentionally mislead them on an important and material point.
  • Learn to use repetition effectively — But redundancy and repetition not only firmly imprint the information in the mind of the listener, they are also code for “This is important so I am going to say it over and over and over again.”

And here are my six lessons and takeaways:

#1 – You could be wrong about some things – even some very important things. (And, so could I).
#2 – You will not change for the better if you are not open-minded.
#3 – You will not change for the better if you are not listening to people who can help you make such moves toward change.
#4 – You will not help others change for the better if you do not help them arrive at their own reasons to shift, and move, and change.
#5 – Questions really matter.  Ask questions.  Many questions. Start with questioning yourself.
#6 – And, in all matters, tell the truth; never lie. This is foundational.

This is a fun book to read.  And it will remind you of the power of asking good questions, from the perspective both of trying to persuade others, and of genuinely wanting to learn.  And, the power of listening.  I encourage you to check out the insights in this useful book.

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And I included this footnote in my handout: revisiting Aristotle, and the ancients —

  • logos – the logical appeal (get the facts right)
  • ethos – the ethical appeal (the credibility of the persuader)
  • pathos – the emotional appeal (the emotion/passion of the persuader; the emotion used to appeal to the audience)
  • {mythos – the narrative appeal}

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You can watch a video of my synopsis presentation, recorded from our event, on YoutubeClick here to access that video.

And, you can purchase my synopsis, with the audio recording of my presentation, and my comprehensive, mutli-page synopsis handout, on this website.  We have many, many synopses to choose from.  Click on “buy synopses” to search through book titles.  Or, click here for our newest additions.  (This synopsis will be uploaded soon).

The New York Times has published its October, 2020 list of Best Selling Business Books – Atomic Habits by James Clear is still at #1

Atomic HabitsThe New York Times has published its October, 2020 list of Best Selling Business Books.  For the first time in quite a while, there are a few new books on the list. Atomic Habits by James Clear is still at #1.  This book has been at the #1 spot for quite a few months.  I suspect that Pandemic Season has made many of us focus on how we can build and maintain good habits while life is so disrupted?

At the First Friday Book Synopsis in Dallas, I present synopses of two business books each month.  We are in our 23rd year of these monthly sessions. (In the last four months, I have adjusted, and presented one business book and one book on racial issues.  We will be back to two business books in November).

We have presented five of these ten books from this month’s list at our event.   I presented the synopses of Atomic Habits, Doesn’t Hurt to Ask, Dare to Lead, and Extreme Ownership.  My former colleague, Karl Krayer, presented the synopsis of Thinking, Fast and Slow.

I will likely select How to Lead and How I Built This, from this month’s list, to present in coming months.

Here is the October, 2020 List of Best Selling Business Books.  Click over to the New York Times site for links to reviews of a couple of these books.

#1 – Atomic Habits by James Clear
#2 – Doesn’t Hurt to Ask by Trey Gowdy
#3 – The Dynasty by Jeff Benedict
#4 – How to Lead by David Rubenstein
#5 – No Rules Rules by Reed Hastings and Erin Meyer
#6 – Dare to Lead by Brené Brown
#7 – Extreme Ownership by Jocko Willink and Leif Babin
$8 – Thinking, Fast and Slow by Daniel Kahneman
#9 – Lives of the Stoics by Ryan Holiday
#10 – How I Built This by Guy Raz

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I presented this book at the October, 2020 First Friday Book Synopsis

I presented this book at the October, 2020 First Friday Book Synopsis

You can purchase our synopses.  Each synopsis come with the audio recording of the synopsis presentation, and the comprehensive, multi-page synopsis handout.  Click on the “Buy Synopses” tab at the top of this page to search through titles.  Click here to see our newest additions.

Invisible Women by Caroline Criado Perez (the Business Book of the Year, 2019), and Uncharted by Margaret Heffernan – Coming for the November 6 First Friday Book Synopsis (On Zoom)

 

First Friday Book Synopsis November 6, 2020 — on ZoomNov. 6 FFBS
Time: 7:30 am (Central Time)
Two Books: Invisible Women by Caroline Criado Perez
and
Uncharted: How to Navigate the Future by Margaret Heffernan. 
Zoom link coming soon
Please invite one and all to participate in this session.

 

During Pandemic Season, we have continued to average well over 100 people gathering each month on Zoom for the First Friday Book Synopsis..

On November 6, I will present my synopses of two very good books.  One of them, Invisible Women, won the Business Book of the Year award in 2019, from McKinsey and The Financial Times.  Note:  this will be the third book I have presented that won this prestigious award.  I earlier presented Rise of the Robots by Martin Ford, the winner in 21015.  And, to another audience (not at the First Friday Book Synopsis), I presented Capital by Thomas Pinketty, the 2014 winner.

If you are like many, you do not have time to read all of the books you would like to read.  The First Friday Book Synopsis is designed for you.

Of course, it would be better if you read the books on your own. But, my synopses are comprehensive, surprisingly thorough, they will give you plenty of the key content.  You will learn, and be able to ponder the ideas in a useful way.  And, if you have read the book, my synopsis will help you remember more of what you read.

Here are the two books I have selected to present for the November 6 session:

  1. Invisible Women: Data Bias in a World Designed for Men by Caroline Criado Perez. Harry N. Abrams; First Printing Edition (March 12, 2019)
  2. Uncharted: How to Navigate the Futureby Margaret Heffernan. Avid Reader Press; Simon & Schuster (September 8, 2020)

 

Come join us.

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(Note: we had a little bit of a Zoom hacker event in October.  I will post the Zoom info on this blog soon. But I am working on shoring up the security).

Here is the video of my synopsis presentations of Doesn’t Hurt to Ask and How to Be an Antiracist from the October First Friday Book Synopsis

for Oct. 2 FFBSI have uploaded the video recordings of our October First Friday Book Synopsis.

(Scroll through this blog for videos from other months, with other book synopsis presentations).

Before you watch, click here to download the synopsis handouts.

 

First Friday Book Synopsis, Oct., 2020 – Doesn’t Hurt to Ask and How to Be an Antiracist — (presenter, Randy Mayeux)

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Note:  you can purchase the audio recording only, plus the handoout, at our “buy synopses” tab at the top of this page, of these and many, many other synopses.  Click here to see our newest additions.