Tag Archives: 15MinuteBusinessBooks

New Rules of Work about Cover Letters and Resumes

On Friday at the Park City Club in Dallas, I will present a synopsis of this best-seller by Alexandra Cavoulacos and Kathryn MinshewThe new rules of work:  The modern playbook for navigating your career.  New York:  Crown Books (2017).

You can register for this event on the home page of 15MinuteBusinessBooks.com.

One of the issues the authors discuss is whether job seekers still need resumes and cover letters, given the amount of information available about them on social media sites, such as LinkedIn, Facebook, or Twitter.

Here is what they say:

Believe us, we’ve heard that question many times before.  But heed our advice when we say that nothing replaces your formal resume and cover letter.  Not your LinkedIn profile.  Not your impressive personal website.  Not your articulate expression of your skills and talents in your informational interview, or your well-written email to the hiring managers.  These are all important, of course.  However, you absolutely still need to have a polished resume and cover letter prepared.  Because all those extra trappings won’t matter if you don’t have the right packaging to catch the eye of your target audience – the hiring managers” (p. 125).

They publish a list of resume and cover letter do’s and don’ts (pp. 149-150)



Cover Letter



·      Tailor your information

·      Include quantifiable achievements

·      Show, don’t tell

·      Make contact information easy to find

·      Stick to one page – two at most

·      Check for skimmability

·      Include key words from job description

·      Use powerful and unique verbs

·      Proofread

·      Save as a PDF



·   Share your personality

·   Tell a relevant story about what brought you to the job

·   Expand on your resume

·   Highlight key transferable skills

·   Use the company’s “voice”

·   Address the letter to someone specific



·      Make bullets read like job descriptions

·      Include confidential information about a previous employer

·      List “references available upon request”

·      Neglect application instructions

·      Squish it all to one page – six point font

·      Lie



·  Fail to write one

·  Regurgitate your resume

·  Use stiff, formal language

·  Address to “whom it may concern”

·  Include a desired salary – unless asked


Krawcheck Bolsters Women on Finance and Investing

In her best-seller, Own It:  The Power of Women at Work (New York:  Crown, 2017), author Sallie Krawcheck directly addresses The Best Career Advice No One Is Talking About in Chapter 9.  If you missed my synopsis of that book, it is available to you at 15MinuteBusinessBooks.com.

Here are some of the key points she makes for women about money, finance, and investments:

(1)  Invest money, rather than holding it in cash

Women report that money is their number one source of stress, and so we avoid dealing with it….In fact, the stress is so significant that research shows it can cost us two weeks of productivity annually at work.,  Even more money left on the table!” (p. 127).

Just as we can take control over our career in the workplace by giving ourselves permission to play the success game our way, so, too, can we take control of our money by giving ourselves permission to approach investing our way” (p. 131).

(2) Myths: (pp. 132-134)

  1. Women are not ‘as good at math’ – and mathlike things – as men.
  2. Women need more financial education to invest.
  3. Men are better investors than women.
  4. Women are too risk averse to invest.
  5. Women need more hand holding to invest.
  6. Women just aren’t that interested in investing.

(3) Financial mistakes women make (pp. 135-137)

  1. Letting your husband or partner manage the money without your involvement.
  2. Signing your joint income tax return without reading it.
  3. Using your husband’s or partner’s financial provider, even if you don’t know or can’t stand him.
  4. Not asking for jargon to be explained.
  5. Not taking into account your greater longevity in your investing plan.
  6. Not buying long-term care insurance.
  7. Not taking enough smart investing risks.
  8. Waiting until a less risky time to invest…or procrastinating.

(4) The basics: (pp. 137-139)

  1. Pay of your high interest debt, such as credit card debt.
  2. Make sure you have an emergency fund in place.
  3. Once the emergency fund is built, save. Save as much as you can.  The guideline that has been shown to work best is to save 20 percent of your salary.
  4. Invest.
  5. Target saving 11 to 15 times your salary for retirement.
  6. Buy insurance.
  7. Put together a will.
  8. Don’t just hope for – plan for – the things you want in life.