Author Archives: randy

“There is no Formula for dealing with the Hard Things” – Ben Horowitz (The Hard Thing about Hard Things)

Hard Thing about Hard ThingsEvery time I read a management or self-help book, I find myself saying, “That’s fine, but that wasn’t really the hard thing about the situation.”
The problem with these books is that they attempt to provide a recipe for challenges that have no recipes. There’s no recipe for really complicated, dynamic situations.
There’s no recipe for motivating teams when your business has turned to crap. That’s the hard thing about hard things—there is no formula for dealing with them.

Ben Horowitz, The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers


It’s not…easy.

It’s not easy.
It’s not simple.
It’s not quick.
It’s not easily mastered.

It’s hard – hard as in difficult.
Genuinely difficult.

You will make some bad calls.
You will make some whopping mistakes.
You will really mess some things up.

And, the circumstances of the uncooperative world will work against your success. And against the success of your team; your organization; your endeavors.

As I said…difficulty. Difficult difficulty!

Today, I read a blog post, prominently bandied about on different parts of the social media universe, on how to be more productive. It was – how do I say this nicely? – worthless. Practically worthless.

Oh, I did not disagree with it. But it was too…simple.

I’m not trying to be unkind here. I have written a lot of blog posts myself. A lot! Including this one, right now. And I’m trying to tell you, the reader, that’s it’s not that easy.

Will my blog post help you? Not much. Go and read a good book – a book that has been around, and is still useful — about how difficult things are. Read it carefully; slowly. Take your time with it. Ponder things as you read it.the-road-less-traveled-scott-peck

Read Man’s Search for Meaning by Viktor Frankl. He only survived the Nazi death camps. That qualifies as difficult. (By the way, this book gets a lot of mentions as “the most important book I have ever read” in the book Tools of Titans by Tim Ferris).

Read The Road Less Traveled by M. Scott Peck. He says that “Life is difficult.” Yep; it is! It is very difficult. (By the way, this book was the best-selling nonfiction book in the U.S. for about a decade, when it came out).

Become much more reflective. Ponder difficulty. Ponder your difficulties. Difficulties in your work life. Difficulties in other parts of your life.

And, yes, read The Hard Thing about Hard Things by Ben Horowitz. His point: the easy things are easy. It’s the hard things that will eat your lunch, and give you sleepless nights, and leave you dispirited.

Recognize that the difficult things are …difficult.

Acknowledge that you will always face such difficult challenges. When in the midst of your next one, say: “this is my current difficult challenge.”

There will always be the next such challenge.

And recognize that it will take some deep dives, into serious books, and into your own soul, to rise up to such difficult challenges.!

That is all.


Man's Search for MeaningHere are two more of my blog posts you might want to read:

“Life is difficult; don’t be lazy” – 2 great lessons from M. Scott Peck’s The Road Less Traveled, maybe the best book I have ever read

Man’s Search for Meaning by Viktor Frankl – My Six Lessons and Takeaways

“How long? Not long, because the arc of the moral universe is long, but it bends toward justice;” Martin Luther King, Montgomery, 1965 – Martin Luther King Day

Note:  though this blog is primarily prompted by lessons learned in business books, I also present synopses of books on social justice, and post about that subject also.  This post is for Martin Luther King Day.


On March 25, 1965, Martin Luther King, Jr. spoke under the shadow of the Capitol Building in Montgomery, Alabama.  He had been part of a march from Selma to Montgomery.

It was a tense time.  The large march in which he participated was preceded by an aborted march, dubbed “Bloody Sunday.” People were beaten.  There was one person killed, Jimmie Lee Jackson.  And, in the midst of that time, a young white woman civil-rights activist, Viola Fauver Liuzzo, was killed.

My wife and I have taken our own Civil Rights Tour over the last few years on our vacations. We’ve been to Atlanta, Birmingham, Selma, Montgomery, Little Rock, and Memphis.  We walked across the bridge in Selma.  The bridge still stands, or course, still named for a Grand Dragon of the Ku Klux Klan.

I grew up, in my earliest years, in Jacksonville, Florida.  It was long after I left there that I learned that the very elementary school I attended was partially named for a Ku Klux Klan leader in Florida.

On that day in 1965, when Dr. King and many fellow marchers arrived in Montgomery, the nation was in great turmoil  Putting it simply, white people in the South – both Democrats and Republicans – wanted to keep the Jim Crow segregationist laws in place.

How deep was the desire to do so?   Here’s an example:  Robert Byrd, a Democrat in Congress, an organizer and leader for his Ku Klux Klan chapter, had written to a Senator from Mississippi Klansman in 1944:

I shall never fight in the armed forces with a negro by my side … Rather I should die a thousand times, and see Old Glory trampled in the dirt never to rise again, than to see this beloved land of ours become degraded by race mongrels, a throwback to the blackest specimen from the wilds. — Robert C. Byrd, in a letter to Sen. Theodore Bilbo (D-MS), 1944 (Yes, Mr. Byrd apologized later; many times).

There were still plenty of people with such sentiments in 1965 Alabama, and throughout the South.

Under the portico at the Alabama State Capitol, there is a marker designating the spot where Jefferson Davis was sworn in as the President of the Confederate States of America.  It was on that spot that George Wallace gave his inaugural address in Janaury, 1963: “segregation nowsegregation tomorrow, segregation forever.”

Dr. King stood a few feet from that spot, and delivered his speech, Our God is Marching On.  (Read the full speech here), in March of 1965.

King, MontgomeryHe ended his speech with these words. (I encourage you to read these lines carefully):

I know you are asking today, “How long will it take?” (Speak, sir) Somebody’s asking, “How long will prejudice blind the visions of men, darken their understanding, and drive bright-eyed wisdom from her sacred throne?” Somebody’s asking, “When will wounded justice, lying prostrate on the streets of Selma and Birmingham and communities all over the South, be lifted from this dust of shame to reign supreme among the children of men?” Somebody’s asking, “When will the radiant star of hope be plunged against the nocturnal bosom of this lonely night, (Speak, speak, speak) plucked from weary souls with chains of fear and the manacles of death? How long will justice be crucified, (Speak) and truth bear it?” (Yes, sir)

I come to say to you this afternoon, however difficult the moment, (Yes, sir) however frustrating the hour, it will not be long, (No sir) because “truth crushed to earth will rise again.” (Yes, sir)

How long? Not long, (Yes, sir) because “no lie can live forever.” (Yes, sir)
How long? Not long, (All right. How long) because “you shall reap what you sow.” (Yes, sir)
How long? (How long?) Not long: (Not long)
Truth forever on the scaffold, (Speak)
Wrong forever on the throne, (Yes, sir)
Yet that scaffold sways the future, (Yes, sir)
And, behind the dim unknown,
Standeth God within the shadow,
Keeping watch above his own.

How long? Not long, because the arc of the moral universe is long, but it bends toward justice. (Yes, sir)

How long? Not long, (Not long) because:
Mine eyes have seen the glory of the coming of the Lord; (Yes, sir)
He is trampling out the vintage where the grapes of wrath are stored; (Yes)
He has loosed the fateful lightning of his terrible swift sword; (Yes, sir)
His truth is marching on. (Yes, sir)
He has sounded forth the trumpet that shall never call retreat; (Speak, sir)
He is sifting out the hearts of men before His judgment seat. (That’s right)
O, be swift, my soul, to answer Him! Be jubilant my feet!
Our God is marching on. (Yeah)

Glory, hallelujah! (Yes, sir) Glory, hallelujah! (All right)
Glory, hallelujah! Glory, hallelujah!
His truth is marching on. [Applause]

This particular line was remembered throughout the Obama Presidency because it was one of the phrases on the custom-made rug in the Oval Office: the arc of the moral universe is long, but it bends toward justice.

After Dr. King’s speech in Montgomery, the Voting Rights Act of 1965 was passed, and it finally became possible for African Americans in the South to actually vote.  Before this, poll taxes, literacy tests, threats of violence, and actual lynchings kept the black vote in the very, very low percentages.  This changed things.

At the end of the video of Dr. King’s speech (the video is at the end of this post), the camera pans out to the crowd.  This was ground zero for Southern racism.  Down the street, visible though blurry, is the Dexter Avenue Baptist Church, where a young Pastor named Dr. Martin Luther King, Jr. led the meeting the night of the arrest of Rosa Parks, December 1, 1955, which launched the Montgomery Bus Boycott. Just a bit further down the street from the Capitol, past the church, stands a plaque, noting the spot where Rosa Parks was arrested.  Turn right at about the spot of the plaque, walk a couple of blocks, and you come the place where black human beings were once off-loaded from boats and sold into slavery.

And it was here that Dr. King gave one of many speeches, after the beatings, and bombings, and lynchings, and so many more threats, and called yet again for the arc of the universe to bend toward justice.

And just over three years later, Dr. King was dead, murdered by, as Jemele Hill tweeted this morning: Dr. Martin Luther King was murdered by white supremacy. That’s it. That’s the tweet.

Martin Luther King Day reminds us of our evil past; commemorates a heroic leader; and reminds us that the pursuit of justice is never ending. And so we go forth with the message that there is still so very much work to be done.

Note: there are many good ways to act, in a way that makes a difference for the better, to commemorate Martin Luther King Day. Since I read that the fine and court fees for Rosa Parks, for her arrest on December 1, 1955, totaled $14.00, I have been making two donations a month of $14.00 each.  One to the Equal Justice Initiative (the organization started by Bryan Stevenson); the other $14.00 donation to CitySquare, a nonprofit in Dallas.  May I encourage you to pick a nonprofit striving for justice, and make a similar donation regularly?!


Is this the One Secret to Failing at a Business? – Obsolescence?

This company is dead. I didn’t kill it. Don’t blame me. It was dead when I got here. It’s too late otherpeoplesmoneyjorgenson34for prayers. For even if the prayers were answered, and a miracle occurred, and the yen did this, and the dollar did that, and the infrastructure did the other thing, we would still be dead. You know why? Fiber optics. New technologies. Obsolescence. We’re dead alright. We’re just not broke. And you know the surest way to go broke? Keep getting an increasing share of a shrinking market. Down the tubes. Slow but sure.
You know, at one time there must’ve been dozens of companies makin’ buggy whips. And I’ll bet the last company around was the one that made the best g**da** buggy whip you ever saw. Now how would you have liked to have been a stockholder in that company? You invested in a business and this business is dead. Let’s have the intelligence, let’s have the decency to sign the death certificate, collect the insurance, and invest in something with a future.
“Other People’s Money” (1991) — Larry “the Liquidator” Garfield (Danny Devito) Addresses the Stockholders of New England Wire & Cable Co.


For the tech giants, valuation is about the future. It also helps that each enjoys a near monopoly in at least one industry: music sales, web search, and book sales, for example. Similarly, for the energy giants, valuation is about the future—a future that too many speculators and investors see as dim.
Ellen R. Wald, Forbes (Feb, 5, 2018), Why Apple, Google, Microsoft, and Amazon are more Valuable that Exxon and Chevron


I know…I know…there is no “one secret” to anything.  So, when I say there is “one” secret, I automatically set myself up to be rejected out of hand.

But, I am ready to make a statement that is close to absolute:  the one secret to failing at a business is to be offering an obsolete product or service.  The completely obsolete product will certainly fail to gain customers.  The almost obsolete product, or the on-the-path-to-becoming-obsolete product, will also fail; it just may take a bit of time.

yellow pages_booksI remember sitting is a church board meeting in about 1982, in Long Beach, California.  There was a heated discussion; very heated.  The issue:  where to spend our advertising budget dollars.  The two options were:  a weekly newspaper ad on the Religion Page of the Saturday newspaper, vs. paying for a larger ad in the yellow pages.  I was on the yellow pages side of the argument, by the way.

(Note to younger readers – every house in America used to have, delivered for free to their house, a big thick book called the Yellow Pages, filled with nothing but listings/ads from businesses. I also used to look up telephone numbers for people in the white pages phone book, by the way.
Note to younger readers:  there was a time when most homes in America received, delivered to their houses, a physical newspaper, with the news from the previous day).

There must have been a vast army of people selling yellow pages ads in those days.  Today, you would be throwing your money away to advertise in the yellow pages. — Is there still a yellow pages?  I have not looked at the yellow pages in…years. Many, many years.

And, though I do take a daily newspaper – a physical newspaper delivered to our home daily — I have not looked at the Religion Page on Saturday for years.  Do they still have such a page?  I need to check.

Have you seen the latest short article and video circulating from Business Insider about the fall of Blockbuster? Same story – obsolete.  Obsolete product; obsolete processes.

As I write this at this moment, here is the value of the three most valuable companies:

Apple — $1.385 trillion ($1,385 billion)
Microsoft — $1.290 trillion ($1,287 billion)
Alphabet (Google) – $1.010 trillion ($1,101 billion).
And, for a while a short time ago, Amazon crossed the $1 trillion mark.  (At this moment, it is $925 billion).

It seems like only yesterday that people wondered if any company would ever be valued at over $1 trillion.  Three now are, and four haver crossed the mark.

I remember a few years ago (a little over a decade ago), Exxon was the most valuable company.  Exxon, at this moment, is valued at $289 billion. Apple is $1 trillion, plus nearly another $100 billion, more valuable.  Just breathtaking.

So, what’s the deal?  Yes, a number of technology-based companies have failed; many of them spectacularly.  So, being in the right business is no guarantee of success.  But being in the wrong business – one that is obsolete (think yellow pages; buggy whips; video cassette tapes) – is very bad for business indeed; a guaranteed path for failure.

And, though oil is still plenty valuable, it is no longer the most valuable.  Today’s cutting edge, done well, becomes more valuable than yesterday’s dominant product or service.

So, whatever else you consider about business success, remember to consider this:  is my product of service in danger or becoming obsolete?  If so, you’ve got some serious thinking, and shifting to do.

Read A Book; Speak Clearly and Effectively. Can you do both of these well? – It’s time to get better at getting better.

Read A Book; Speak Clearly and Effectively – Can you do both of these well?

It Couldn’t Hurt, could it?  No one ever lost ground because they were good at reading books. OR because they were good in front of an audience.

We know this; but we don’t work on it. And that’s a mistake.

How long has it been since you’ve made a list of skills that you wish you were better at?

There is an increasingly amount of self-evaluation to tackle these days.  To know what you can do well; and then to know what you could add to that list of skills, and traits…  This is the ongoing challenge in this fast-paced world we work in.

The list of “hard skills” is long; how to use a spread sheet, how to write computer code, how to design slides, how to…

And, of course, there are other skills such as time management skills, and traits such as being an ethical person.  (How do you trust any company led by an unethical leader, or leadership team?).

Here are a couple of skills that are obvious, but…too frequently ignored.

One such skill is the ability to read, and then actually learn from, a book.

Another such skill is the ability to get up in front of a group and hold their attention well enough to get your points across.

Reading well.
Speaking well.

And, these two actually go together.  It is pretty tough to be a good speaker without having something good and useful to say.

So work at both.

Don’t just read the next book you read.  Study it.  Underline it.  Outline it.  Find the key transferable principles and lessons.  Put it into practice.

And don’t just go through the motions when you speak in front of others.  Stand up straight.  Belt out your words loudly and clearly.  Construct your thoughts in a clear, compelling, fully understandable flow of points and lessons.

These are just two such areas to tackle.  I suspect you have others. I know I do…

It’s time to get better at getting better.


My synopses are useful for learning the key lessons and takeaways from the best business books. And, if you look at my synopses handouts carefully, you might find a model for how to more effectively read a book. Check out our newest additions by clicking here.

Leadership Field Manual by Jocko Willink; The E-Myth Revisited by Michael Gerber – Coming for the February 7, 2020 First Friday Book Synopsis

The First Friday Book Synopsis
February 7, 2020

Here are just a few ways we have tried to describe our event through the years:

#1 — A great Park City Club breakfast — and, it really is a great breakfast!
#2 — Conversations with terrific people – people of substance.
#3 – Full, substantive synopses of two compelling business books. (and, books related to business issues).

“I love good books; and I read books
And share their core concepts
Primarily with people near Dallas
To help people become more literate
And know what to work on
To do a better job
To build a better company
And, ultimately, to build a better life.”

Randy Mayeux

Learn from the best books
Connect with the best people
While you enjoy the best breakfast buffet in Dallas

Like CliffsNotes on steroids
Like Power Reading a business book


Last Friday, we had another full room for our January First Friday Book Synopsis (yes, on the second Friday of January, because of the holiday).  I presented my synopses of Stillness is the Key by Ryan Holiday, and Trailblazer by Marc Benioff (CEO of Salesforce).

{My synopses will be uploaded soon for purchase from this web site.  All of my synopses come with my full, multi-page, comprehensive synopsis handouts, plus the audio recordings of my presentations, recorded at our events}.

For our February 7 First Friday Book Synopsis session, I have chosen a brand new book on leadership by a very popular leadership author, and a “modern business classic.” The new book is by former Navy SEAL Jocko Willink, his first book written without his usual co-author Leif Babin.  The other selection was first published in 1986, well before we began our First Friday Book Synopsis events in 1998.  I know that both books will be worth your time.

My synopses are thorough.  Each handout is 9-11 pages long, with sections covering:

  • the point of the book
  • why the book is worth your time
  • the best of Randy’s highlighted passages from the book
  • the best stories from the book
  • many key lessons and principles from the book
  • and, I always conclude my synopses with my lessons and takeaways

If you are in the DFW area, I hope you will mark your calendar now for our February 7, 2020 First Friday Book Synopsis.  You will be able to register soon from the home page of this web site.  Here’s the flier with all the details..

Click on image for full, printable view

Click on image for full, printable view

Here is the January, 2020 New York Times list of Best-Selling Business Books – The Ride of a Lifetime by Robert Iger at #1; Atomic Habits at #2

The New York Times has published its first list of best-selling business books of 2020.  The Atomic HabitsJanuary, 2020 list, as always, has the top ten best-selling business books of the month.

Of the ten books on this month’s list, I have presented synopses of seven of them at our monthly event in Dallas, the First Friday Book Synopsis.  And, my former colleague Karl Krayer presented a synopsis of one other.  That is eight out of the ten best-sellers that we have selected, and presented, at our event.  We don’t miss many…

I presented synopses of:  Atomic Habits, Dare to Lead, Principles, The Infinite Game, Outliers, Extreme Ownership, and RangeRange was my selection for the best business book of 2020.  Obviously, I think it was a very good book in a year of many good books published.  You might want to read my blog post: Range: Why Generalists Triumph in a Specialized World by David Epstein is my Business Book of the Year for 2019 – (Loonshots by Safi Bahcall is runner-up).

And Karl Krayer presented a synopsis of Thinking, Fast and Slow quite a few years ago.

RangeBy the way, there are some long-time best-sellers on this month’s list. (There frequently are).  For example, I presented my synopsis of the 2008 book Outliers at the January, 2009 session of the First Friday Book Synopsis.  Karl presented Thinking, Fast and Slow, published in 2011, at the April, 2012 session of our event.  And I presented Extreme Ownership at the December, 2015 session of our event, the year it was published.

One other observation:  there is a shortage of women authors in this month’s list.  Alas, that is the case many months.  On this month’s list, only one book was written by a woman: Dare to Lead by Brené Brown

Here is the New York Times list of the ten best-selling business books for January 2020.  Click over to their web site for more info about these books, and links to reviews of some of the books.

#1 – The Ride of a Lifetime by Robert Iger
#2 – Atomic Habits by James Clear
#3 – Dare to Lead by Brené Brown
#4 – Principles by Ray Dalio
#5 – The Infinite Game by Simon Sinek
#6 – Outliers by Malcolm Gladwell
#7 – Extreme Ownership by Jocko Willink and Leif Babin
#8 – The Man Who Solved the Market by Gregory Zuckerman
#9 – Thinking, Fast and Slow by Daniel Kahneman
#10 – Range by David Epstein

We record our synopses at our monthly events.  You can purchase our synopses, with the audio recording, and the pdf of our multi-page, comprehensive handouts, from the buy synopses tab at the top of this page.  Click here for our newest additions.