Author Archives: karl

Krayer to Address UTA Latino Association on October 16

Karl J. Krayer, President of Creative Communication Network, will be the program speaker for the University of Texas at Arlington ALPFA (Association of Latino Professionals for America) on October 16 at noon.

His program, “Get Into Your Learning Zone,” motivates listeners to live in ways consistent with a dynamic and evolving world, rather than a static one.  This is a summary of his program:

We operate out of our comfort zones.  When circumstances require us to do things differently, we can view them as opportunities to develop and grow.  Rather than focus upon gaps, opportunities, and weaknesses that prevent you from succeeding, identify and leverage your strengths for greater success.  Use your strengths to perform in challenging circumstances that you may be not as good in, or may have never tried to succeed with.

ALPFA LogoALPFA is the largest Latino association for business professionals and students dedicated to enhancing opportunities for Latinos and building leadership.  It has chapters nationwide, with more than 22,000 members.  

At UTA, ALPFA provides many benefits to aspiring students interested in accounting, finance, marketing, management, information systems, or other related fields. All UTA Students are invited.  Benefits of student membership include access to scholarship opportunities, skills development workshops, professional growth, networking with key hiring professionals and sponsors, access to Fortune 500 jobs and internships, and discounts on various ALPFA events.

Krayer (Ph.D., University of Oklahoma, 1982), is an adjunct professor in the UTAKarlLeadershipTrainingPictureDallas2017Cropped College of Business, teaching Management courses in Business Communication, Management Process Theory, and Organizational Behavior.  He received his B.A. from UTA in 1976, before going on to graduate school.  This is his twentieth year as President of Creative Communication Network, which offers training, workshops, keynote presentations, facilitation, custom consulting, and executive coaching to organizations.  

Pictured below are the officers of UTA ALPFA in January, 2017:



Buffini’s Seven Immigrant Secrets Debut on List at # 2

Since we started this blog a few years ago, only a few books have ever debuted as high as the EmigrantEdgeCoverone this week by Brian Buffini.  His work, The Emigrant Edge:  How to Make it Big in America, came in at #2 on the Wall Street Journal business best-selling list this weekend (August 19-20,  2017, p. C10).  It was published by Howard Books, and released on August 1.  As of today, it is in the top 25 best-sellers in two categories on

Who is he?  Well, he’s a real-estate mogul.  Here is his biography:

Brian Buffini PictureBrian Buffini was born and raised in Dublin, Ireland, and immigrated to San Diego in 1986 where he became the classic American rags to riches story. After becoming one of the nation’s top Realtors, he founded Buffini & Company, an organization dedicated to sharing his powerful lead-generation systems with others. Based in Carlsbad, California, Buffini & Company has trained over 3 million business professionals in 37 countries and currently has more than 20,000 members across North America. Today, Brian reaches over a million listeners a year through his popular “Brian Buffini Show” podcast and travels the world sharing a message of encouragement about how to “live the good life.” Brianâs classic Irish wit, hard-earned wisdom and motivational style make him a dynamic speaker, adept at helping people tap into their full potential and achieve their dreams. Learn more at


His website is   What does he say about his book?  “Take advantage of the opportunities that are in front of you and unleash the principles of the Emigrant Edge to build your own American Dream.”

And, on,

In The Emigrant Edge, Brian shares seven characteristics that he and other successful immigrants have in common that can help anyone reach a higher level of achievement, no matter their vocation. He then challenges readers to leave the comfort of their current work conditions to apply these secrets and achieve the success of their dreams.”
Even though this is a strong best-seller, I don’t see it as a choice we would make for the First Friday Book Synopsis in Dallas.  However, if it remains popular, we could change our minds, and if that happens, you will read it in a future blog post.


Books on Jerry Lewis Lacking in Number

Comedian Jerry Lewis died this morning at age 91.  I never thought he was very funny, although I doJerryLewisPicture think his care for children with muscular dystrophy was authentic, if not misguided.  I recall reports about discrepancies between money pledged and money collected, and then, questions about how much money actually went for the cause for which it was raised.   And, I remember reports that the muscular dystrophy community thought that the campaign revolved more around pity than anything else.  Remember – it was called “jerry’s Kids.”

Since this is a book blog, in searching through, there are surprisingly few books about him.  And, don’t get confused – there are more books about Jerry Lee Lewis, and that is not the same person.

But, there are a few.  Here is information about two of them.

DeanandMeCoverMore books about Lewis exist about his relationship with Dean Martin, and the two of them made hit films for more than ten years.  He wrote one himself, Dean and Me (A Love Story), with James Kaplan (Three Rivers Press, 2006).   If you peruse through the different Amazon. com listings, you will find several books about their relationship, and I remember at least one made for television movie focusing upon it.  This one is probably  the most interesting, however, because it came from Lewis himself.  Whether accurate or not, the cover claims it is a New York Times bestseller.

His own autobiography, Jerry Lewis:  In Person, was JerryLewisCoverpublished with Herb Gluck in 1982 (Atheneum).  Likely due to his death today, sales of that book have spiked, and tonight stand in the top 100 of two best-selling categories.

Personally, I only had peripheral involvement.  In 1975, the Texas DeMolay Association sponsored a year-long campaign to raise funds for his MD telethon.  I was in my first year as an adult advisor at the time.  We sent the top fund-raiser, Gary Whitley from Grand Prairie Chapter, to the national telecast in Las Vegas to present Lewis the check.  I doubt Lewis had ever heard of DeMolay, but accepted the check live on the air with  gratitude.

Again, I don’t think he was funny.  And, at best, he was a mediocre interviewer and show host.  But, obviously, enough people saw him differently to support a very successful career.


  • Atheneum

Ministerial Perspective of Freemasonry Program This Thursday

I want to invite all Dallas-area Freemasons from all lodges and appendant organizations to a program that I am moderating, at which Randy Mayeux is speaking,  on Thursday at the Dallas High Noon Club.  This is a Masonic-based organization that is the oldest continuous meeting luncheon group in the city:

Karl J. Krayer, Moderator
Randy Mayeux, Presenter
Dallas High Noon Club
Thursday, August 3
Lunch 12:00-12:30 / Program 12:30-1:15
DoubleTree by Hilton Hotel – Dallas-Love Field – 3300 W. Mockingbird Ln, Dallas, TX 75235 // ph 214-357-8500
Mockingbird Boulevard across from Love Field Airport
Lunch Fee: $15.00

In the fall, Randy and I participated in a pre-election program for the club, which we later podcast through our blog and Facebook.

At this one, drawing upon his experience as a minister, Randy will answer questions about the customs, practices, and beliefs of the Masonic fraternity from that frame of reference.  Randy was a minister before retiring to join me in the professional speaking business.

No stranger to Masonic circles, Randy gave the keynote address at the first Grand Lodge of Texas Masonic Family Convention in 2004, returned as a concurrent session speaker for the convention in 2005, was the featured speaker for the Dallas Scottish Rite Bodies Feast of Tishri, and has addressed the District 14 Masters, Wardens, and Secretaries Association for the Lamar Medal Presentations. We will also have time for some audience questions.

This program is a certain sellout. Be sure to make your reservations early with the club Treasurer/Secretary, Steve Eason, who is a Past President of the Dallas High Noon Club. His phone is (469) 667-4274 and his e-Mail:

Holiday’s Newest Makes Huge Splash in the Charts

The book has only been available for 11 days, but it has catapulted into a # 2 position and two #4 positions in three best-selling categories.  It also debuted today on the Wall Street Journal business best-selling list at #5 (July 29-30, 2017, p. C10).

PerennialSellerBookCoverOf what book do I refer?  It is Ryan Holiday‘s Perennial Seller: The Art of Making and Marketing Work that Lasts (Portfolio).  This book is already under our consideration, and is a prime candidate for presentation at an upcoming First Friday Book Synopsis.

Holiday, of course, is the author of five previous books, including The Daily Stoic, which we have raved about previously in this blog.

From his own website (,RyanHolidayPicturehere is how Holiday characterizes himself:

“I am Ryan Holiday and I am a writer and media strategist. When I was 19 years old, I dropped out of college to apprentice under Robert Greene, author of The 48 Laws of Power. I went on to become the director of marketing for American Apparel (you might have seen some of the controversial campaigns I was a part of). My creative agency, Brass Check, has advised clients like Google, TASER, and Complex, as well as many prominent bestselling authors, including Neil Strauss, Tony Robbins and Tim Ferriss. I am the author of five books, including The Obstacle Is the Way, Ego Is the Enemy and The Daily Stoic. The Obstacle Is the Way has been translated into more than twenty languages and has a cult following among NFL coaches, world-class athletes, TV personalities, political leaders, and others around the world. Now I live on a ranch outside Austin, Texas where I do my writing and work in between raising cattle, donkeys and goats.

I originally started this blog nearly ten years ago to help me along in my journey of self-education. I wanted to write what I wished other blogs would talk about more often: life, dealing with assholes, how to be self-critical and self-aware, humility, philosophy, reading, learning, research and strategy. Aside from this site, I have written for the New York Observer, Thought Catalog, Entrepreneur, 99U, Fast Company, The Huffington Post, Medium, Boing Boing, Forbes, Columbia Journalism Review and multiple other outlets.”

Here is what a recent review of this book in Publisher’s Weekly had to say:

“Following in a long tradition in the self-help genre, Holiday (The Obstacle Is the Way) brings a contemporary sensibility to the subject of making and marketing creative work. In clean, inspiring prose he lays out a process of setting goals, being diligent, making the product sell, and building a career out of what you love. Throughout the book, Holiday presents a playfully varied slate of examples of success: Seneca, Winston Churchill, Iron Maiden, and Kanye West, to name a few. Seeing Holiday’s ideas presented in a logical, step-by-step fashion is tremendously helpful. His injunctions include the following: be clear about what you are doing and what need it meets; think long-term, not short-term; pay attention to detail; be open to criticism; and test ideas. Creating is only the beginning and taking charge of marketing is just as important, he insists. The key here is building a platform for reaching an audience, which can mean anything from performing in small clubs to doing an author tour to compiling an email list….he builds a compelling road map to sustainable creativity.”   (Taken from:



Rules of the New Renaissance in Jeff Goins’ Best-Seller

On Friday, August 4, I will present a synopsis of the best-seller by Jeff Goins, Real Artists Don’t JeffGoinsPictureStarve:  Timeless Strategies for Thriving in the New Creative Age (Thomas Nelson, 2017).  If you have not yet registered for the First Friday Book Synopsis this week, you can still do so at a discounted price at

Goins’ premise is very simple:

“Making a living off your creative talent has never been easier….the idea of the Starving Artist is a useless myth that holds us back more than it helps us” (p. xvi).

RealArtistsDontStarveCoverHere is a teaser from Friday’s presentation.  If you cannot attend, you can access this within a few days at our site.

In the introduction of the book, he discusses the myths of the starving artist, by presenting twelve rules of the new Renaiassance (p. xvii-xviii).

With those rules, he contrasts starving and thriving artists.

Here are those myths:

Starving Artist

Thriving Artist

Believes you must be born an artist Knows you must become one
Strives to be original Steals from his influences
Believes he has enough talent Apprentices under a master
Acts stubborn about everything Acts stubborn about the right things
Waits to be noticed Cultivates patrons
Believes he can be creative anywhere Goes where creative work is already happening
Always works alone Collaborates with others
Does his work in private Practices in public
Works for free Always works for something
Sells out too soon Owns his work
Masters one craft Masters many
Despises the need for money Makes money to make art