“Coach” Bill Campbell’s “It’s the People Manifesto” – from The Trillion Dollar Coach

Trillion Dollar CoachAssuming expertise required for the job, what next?  The answer is people – people skills; interaction skills; team skills…  what we frequently call the “soft skills.”

From the book The Trillion Dollar Coach, the great and legendary Silicone Valley Coach Bill Campbell put it clearly in his “It’s the People Manifesto.

People are the foundation of any company’s success. The primary job of each manager is to help people be more effective in their job and to grow and develop. We have great people who want to do well, are capable of doing great things, and come to work fired up to do them. Great people flourish in an environment that liberates and amplifies that energy. Managers create this environment through support, respect, and trust. Support means giving people the tools, information, training, and coaching they need to succeed. It means continuous effort to develop people’s skills. Great managers help people excel and grow.

“Great managers help people excel and grow.” — Yep; that pretty much sums it up!

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