Here it is — a short formula, in outline form, for effective speaking.
Step 1 — Engage your audience
Step 2 – Make your point — (thus, you know your point; and then, get to the point!)
Step 3 – Make sure they understand -– (Reasons; benefits; context… TELL THEM WHY IT MATTERS – TO THEM, AND TO OTHERS!)
Step 4 – Give them the next thing to do — (Leave them with something actionable – even if the only action is to better understand, and spread the word).