How Reading Books Is GOOD for Business

Cheryl offers: I love to read, always have; but that doesn’t necessarily always translate into making a living, which I must also accomplish. When I was a corporate soul living inside the Big Blue walls of IBM, I was always reading about what other companies were doing, trying, and accomplishing. I wanted to learn how to help my company be more competitive, innovative, and creative. Now that I am an entrepreneur, I’m learning how reading connects us in business conversation. Just last week I was on a call with a potential client. Someone we both knew insisted we meet, so we did over the phone.  It wasn’t an easy event either: first we had a bad line connecting Texas and Amsterdam, then his computer crashed and he had to call me 3 times before we actually got to talk. After going through the normal introductions, we both admitted we weren’t quite sure where the next part of the conversation was going. And then it happened. As we started to discuss what we were currently doing, the connection was made like a lightening rod and the book title I mentioned, “Women Mean Business” was the electric current. From that conversation we moved into new exciting territory and tremendous opportunities emerged. It appeared to be just as Joseph Jaworski describes in his book, Synchronicity, when he wrote “Synchronicity is the seemingly accidental meeting of two unrelated causal chains in a coincidental event which appears both highly improbable and highly significant. The people who come to you are the very people you need in relation to your commitment.”

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