What Seth Godin is reading

On Seth Godin’s blog, he just pointed to his current reading list.  He has now done this twice.  I read the titles on Seth’s frontburner, and felt vastly ignorant again.  For a book lover, there is always a book reading underway, and always new titles to pursue.  It is endless.
“Of the making of books there is no end” (Ecclesiastes 12:12) is still, and always, true.

Anyway, here are his links:

Seth Godin’s November reading list

Seth Godin’s September reading list

Here were a few titles that especially grabbed me:

Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone.
by: Mitch Joel

Exploiting Chaos: 150 Ways to Spark Innovation During Times of Change
by: Jeremy Gutsche

(here’s one that I have presented at the First Friday Book Synopsis)
Made to Stick: Why Some Ideas Survive and Others Die
by: Chip Heath, Dan Heath

Here Comes Everybody: The Power of Organizing Without Organizations
by: Clay Shirky

The True Believer: Thoughts on the Nature of Mass Movements (Perennial Classic.)
by: Eric Hoffer
(yes – I agree – a true classic, and if you have never read it, now is the time)

Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
by: Adam Morgan
(Read the review by Bob Morris, favorable and useful, here).

So many books, so little time…

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